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Social Media Networks: Challenges and Opportunities to Shape Public Opinion
Journalism & Communication
Pages 85 (21335 words)
Social Media Networks: Challenges and Opportunities to Shape Public Opinion Abstract Technology has always been the determinant of the means by which people communicate with each other. The Internet and the instantaneous electronic communications it facilitates have changed the way in which people view the world in general and each other in particular.
This study examined the role played by social media networking in creating a higher level of political activism sufficient to overhaul the entire social order. It addresses the popular belief that social networking is responsible for the succession of political overthrows and unrest in the Middle East since 2010 to the present. The study concluded that while social networking has played a crucial role in facilitating political activism, it was at best effective as a tool for communication dissemination and for instantaneous coordination among a large group of dispersed individuals. Social networking, however, could not dictate how people thought or what action they decide to take. It does not take away individual discernment or create personal convictions. Without the underlying political instabilities and social disequilibria, social networking performs more the function of opinion and information forum, minimizing misunderstanding and reducing extreme perceptions by facilitating social interaction and consensus building. ...
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