is severely criticized of poor service or of that case on controversial mobile phone hacking ,admittedly done by News of the World against murdered schoolgirls and those families of terror victims in London, which led its closure after 168 years of business operation and serving about 7.5 million readers (Adam, 2011).
1. What has caused British public opinion to turn against Rupert Murdoch’s News International in such a spectacular fashion and how effective do you consider the company’s efforts at managing the crisis have been? Give reasons for your answer. What are the key lessons of this case for business in general?
2. According to Damian Carrington (2011), gaining public support is the key to successfully introduce novel technologies such as nuclear power and genetically modified food. Do you agree? Why or why not? What role should public relations play in this regard, bearing in mind the observation of George Monbiot (2011) that public distrust of corporations is partly due to perceptions of ‘industry spin’?
3. What light does the story of vodafail.com shed on public relations in the new era of social media? How can companies protect their reputations in the digital age? (Grunig and Hunt 1984) would be most appropriate to building public trust in new technologies.
Opinions that are publicized or broadcasted can powerfully affect trade, public policy, and social relations. It can destroy or can reconstruct, depending on the ideation, framework, ideological influences, experiences, level of education, social precept, norms, needs, emotional causes, including idiosyncrasies.
Human beings, considered as social animals, have their respective value-orientation, needs, emotions, abilities and personalities. Value-orientation refers to how a person attributes some importance to a subject or object of opinion.
The latitude of discussion of an issue is widespread depending on the number of persons, stakeholders or persons that would be affected.