Discuss implications of the use of interactive media and social networking sites that use 'viral' techniques to generate 'advert

Discuss implications of the use of interactive media and social networking sites that use
Undergraduate
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Journalism & Communication
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Discuss Implications of the Use of Interactive Media and Social Networking Sites that Use 'Viral' Techniques to Generate 'Advertising Buzz' Table of Contents Implication of Utilisation of Interactive Media and Social Networking Sites for Generating ‘Advertising Buzz’ 3 Utilisation of ‘Affective Labour of the Audience’ by Social Network Campaigns 7 Requirement within Ad-Text for Successful ‘Viral Transmission’ 10 Ford Fiesta Campaigning on the Social Network 11 References 12 Implication of Utilisation of Interactive Media and Social Networking Sites for Generating ‘Advertising Buzz’ The World Wide Web and internet have evolved as the two of the most important elements of the va…

Introduction

The interactive media and the social networking sites are actually the various websites that assist the web users to share feelings and to communicate and discuss about interesting topics among each other (Wesnick, 1994). The challenge that marketers face in this modern world of social networking is in relation to the identification of the key individuals who can persuade viral technique so as to generate the ‘advertising buzz’. However, once the marketers succeed in identifying the individuals, the entire phenomenon gives rise to effective implication both for the marketers as well as for the consumers (Abedniya & Mahmouei, 2010). Viral marketing which is an effective marketing technique for generating advertising buzz is considered to be an important aspect of the social networking sites. ...
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