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Public Relations Situation
Journalism & Communication
Pages 4 (1004 words)
This paper shows the situation analysis as the first step or part of any successful activity or project for example public relations and the development of a strategic market plan and how awareness of cultural diversity can benefit the practice of public relations.
The paper makes a conclusion that each organisation has its own expectations, values and beliefs that shape its public relations. Cultural awareness among public relations practitioners is therefore important in ensuring that the messages they give about the organisation responds to cultural diversity while maintaining consistency with the beliefs, values and expectations of the organisation. For example if organization believes in and values a diverse workforce, then the organisation’s public relations department will have more authority to include practitioners from varied backgrounds and standpoints.
The paper approves that multicultural awareness increases the professional relevance of public relations practitioners. It also markets them due to increasing demand by many companies to appeal to the local and global multicultural communities.
The paper describes the main thing behind variations in culture is differences in perspectives leading to differences in preferences. This makes cultural awareness a critical competency among public relations practitioners and the public relations department personnel. The awareness of cultural diversity increases the professional relevance of public relations practitioners because of the increasing diversity both in the local and international communities. In order to gain a competitive advantage and increase their market shares, public relations firms takes advantage of the growing cultural diversity and targets or hires people of immigrant origin. ...
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