News Production - Audience Imagined and Its Consequences

News Production - Audience Imagined and Its Consequences Essay example
Journalism & Communication
Pages 20 (5020 words)
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News Production – Audience Imagined and Its Consequences The 21st century has seen tremendous transformation with all aspects of the society and news production is no different. News production has transformed over the last century from being just a one sided channel for news delivery to a more conversational and interactive form of demand media today.


News today not only reaches the local audience but also global audience. Globalisation has made the world a small place and the effects of an incident in one part of the world are felt in other parts of the world. News production is today a global phenomenon and the process of how the news is gathered and showcased to the audience has undergone a complete transformation. The important aspect of news production is the way the audience are imagined by the journalists or the news companies. Even though, technology has made it possible to have a more interactive news production process, that hasn’t been the case. There are various reasons why the technology hasn’t been used to best effect to improve the overall news production processs. This paper discusses how the audience are imagined in news production and what its consequences are. In order to do so, first how the perception of the audience has changed over the years or stages of the journalism-audience relationship is addressed. News Productions – Imagined Audience There has been a fundamental transformation in the understanding of the audience by journalists. The professional or traditional view of audience is in complete contrast to the modern view of the audience. ...
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