how japenese/korean car manufacturers market in the USA.

Journalism & Communication
Pages 4 (1004 words)
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Honda Marketing Strategies in USA The topic of the essay is how Honda emerged as one of the leading players in the automobile market in the USA. The focus of the paper is to analyse the strategy of Honda with respect to selling cars in the USA as well as the adaptation of a different approach from what it had been following in Japan.


However, they took rapid strides and within a few decades, from a humble motorcycling company they went on to become the largest automobile manufacturers in the USA. This paper shall analyse the marketing strategies they deployed in order to become successful in an alien market like the USA. “In the late 1950’s Honda contemplated a bold move: entering the motorbike market in the United States. We all know how this story turns out — today Honda is a dominant player in the US, selling a wide range of models in large numbers. But its start could not have been more improbable or less likely to succeed. It was only by staying flexible to an emerging understanding of what the problem — and the opportunities — were, that Honda succeeded in its long shot.” Let us gain an understanding of the marketing techniques Honda developed in order to stay competitive in the USA: “Explicated by Pascale [1984], offers a revisionist account of Honda's motorcycle success.' According to Pascale's interview with six Honda executives, the company's early scale in Japan came from its having a better product, flowing from design skills. ...
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