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Journalism & Communication
Pages 5 (1255 words)
Poor radio making has resulted in FBi Radio losing audience members and supporters and the station has delivered negative returns for the last two financial years.
Unless there are some drastic cultural, attitudinal and perhaps structural changes – and soon - the station will go bankrupt 1.1 My stakeholder: Ads and sponsorship team (paid director and assistants) – coordinate sponsors and sign up supporters (which according to the scenario we are losing). 1.2 Goal: To trigger a more intrinsically and extrinsically motivated ads and sponsorship team through direct, open and constant communication between the ads and sponsorship team and the sponsors. 2. 0 Introduction: The paper will talk about the challenges that confront FBi radio station in Sydney and ways in which to deal with them. Inferences from literature will be taken in light of the current situation at FBi and a communication strategy will be proposed for the chosen stake holder. The paper will talk in depth regarding the communication strategy, why it was chosen and how it should be implemented. 2.1 Background : FBi is an independent not-for-profit community radio station. It is located in Sydney, Australia. The station revolves around local alternative music. More than 50% of its music content is Australian and comes from local musicians in Sydney. It was established in 1995 in response to the huge hue and cry mad by the music communities Sydney. ...
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