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Crisis in Public Relations - Essay Example

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Crisis in Public Relations

However, the design and findings is not as strong in the abstract because of the lack of detail, making the main point vague. Background The background is defined specifically with two crises’ that led to the investigation. This allows the reader to understand what the research is about and why it is important to portray. Creating this basis with the latest outbreaks makes it easier for the reader to understand the importance of communication during a crisis and why this is important to convey to the public. This is combined with statistics, referencing and case studies that create a clear and simplistic understanding of why the research study is important. Literature Review The literature review begins with theoretical implications that relate to communication and how this builds with a crisis. This then links to the case studies that are used in the background and leads into theoretical frameworks to imply the importance of crisis communication. The ideology is furthered with Coomb’s crisis response strategies and Hofstede’s cultural dimensions as well as media framing. The strength of this section is with using the theoretical framework as the main ideology for the case studies. ...
The questions are defined with a narrow focus and with the understanding that this will link back to the theories and case studies previously mentioned. Even though these are strong and imply specific results, it is noted that the researcher has a stereotype from the case studies, specifically toward Asian nations. This is noted as the main hypothesis is examined based on the stereotypes constructed earlier. This creates too narrow of a viewpoint and doesn’t provide complete insight into the questions being asked. Method The definitions that are provided in the methodology are clear and have a structure that places a strong basis for the research. One is able to trace the different findings and understand the main methodology which is used to conduct the needed samples. This is furthered with creating a strong way of analyzing the results to retrieve the correct information while building a time line to gather information. While the researcher provides the strong definitions and basis, the methodology as a whole is not as strong. The resources chosen to use connects with includes both national and local papers for the US but only has national papers for Korea. This doesn’t allow a broad investigation of the results desired. There is also a lack of information in terms of where the information was coded for the newspapers and why the study was conducted this way. These gaps may have altered the findings and didn’t provide a strong methodology to retrieve complete results with the investigation. Data / Findings The findings that are listed are clear and easy to understand where one is able to understand the communication crisis difference. This is further defined ...Show more


Analysis 1 Wertz, Emma, Sora Kim. 2010. “Cultural Issues in Communication: A Comparative Study of Messages Chosen by South Korean and US Print Media.” Journal of Communication Management 14 (1). Abstract The abstract presented in this article is strong in defining the ideology of public relations and how this relates to crisis messages…
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Crisis in Public Relations essay example
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