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Reading Cultures.Politics of Representation
Journalism & Communication
Pages 5 (1255 words)
Semiotic analyzing of a national advertisement Name: Institution: Semiotic analyzing of a national advertisement The word semiotics refers to the theory of signs and the way in which the study of signs and systems of signs can clear issues of meaning and communication.
While studying semiotics; however one must consider that there is applied semiotic structures as for instance architecture, dress or cuisine. Any edifice is a refuge and a certain message (Hall, 1980:58). Semiotics maybe applied to cultural studies to artifacts as literary texts, photographs, popular songs, food, road signs, advertisements, and clothing. Semiotics does not seek to find the importance of texts but to be conversant with the process through which they become meaningful and how they are differently being interpreted. Representation is the production of meaning, discourse and image (Hall, 1997:3). Looking at the advertisement “Istanbul European capital of culture”, there are several cultural aspects about Istanbul and the people of Istanbul that are brought out. ...
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