StudentShare solutions
Triangle menu

Why are social media good for the alcohol industry - Essay Example

Nobody downloaded yet

Extract of sample
Why are social media good for the alcohol industry

Not only do these media have a huge role in shaping social interactions between young people, they also play an important role in the development of advertising. Advertisers often see Facebook and Twitter as free advertising, because of the relatively low costs of setting up a Facebook 'page' or a Twitter account to spread the word about these products. Social media is also good for discussing new products, especially among youths, who may endorse or denounce these products publicly, having a massive impact on sales. Social media is often also used to discuss television, movies and music (Egan & Moreno, 2011), not only advertising these products but perhaps even endorsing the actions which go on in these media. The purpose of this essay is to discuss how these aspects of social media are good for the alcohol industry and how these things can affect alcohol use and abuse in the younger age groups because of their constant exposure to alcohol via social media sites. One of the most interesting things about social media is its use in discussions, often live, about television programs and other more traditional forms of media. For example, programs such as Gossip Girl or Jersey Shore often have a huge online following on blog sites, Twitter and Facebook, which focus on discussing the show and characters. Shows aimed at a youth market often have a focus on alcohol (Rideout et al, 2010) and the effects this has on the body and social relationships. Gossip Girl, for example, commonly shows underage teenagers being served drinks in exclusive cocktail bars or having outrageous house parties where alcohol is freely available (Reid, 2009). The characters often look like they are having a great deal of fun. This is a great endorsement for the alcohol industry, who are often focused on tapping into the youth market who have often have significant amounts of disposable income (Rideout et al, 2010). Not only do these forms of traditional media encourage drinking, the use of social media to reinforce these ideas can be seriously influential for the alcohol industry. Teenagers who may not have had exposure for alcohol before seeing these shows or hearing a recommendation to watch it from somewhere online may suddenly be more curious about the drug that causes the often imitable characters of these shows to have so much fun. Something else that is interesting about social media and alcohol is that the minimum age for signing up to most social networking sites is 13 (Rideout et al, 2010). This age is too young to drink in every country worldwide, and yet alcohol advertising is still prevalent on most social networking sites (Egan & Moreno, 2011). On something like Twitter, it would be impossible to ban all references or sideline advertising of alcoholic products. It has been recommended that social networking sites do not allow explicit advertising of alcoholic products, something that seems more important when you consider the fact that almost 50% of children in the UK aged 8-17 have a profile on a social networking site (Reid, 2009), a country which has the legal drinking age set at 18. Whilst there are no limitations on this kind of advertising (as there are on advertising cigarettes and alcohol via traditional media [Goodman, 2003]), it seems likely that social media will remain a good advertising source for the alcohol industry. A further interesting point about social media and alcohol consumption is that a reported 27% of 13-15 year olds have seen pictures of friends drunk on a social networking site such as Facebook (Egan & Moreno, 2011). This only goes to further the endorsement that these sites seem to give to alcoholic beverages. If the youth market sees that drinking is something that other young, ...Show more


One of the most pressing and interesting aspects of modern culture is the explosion of social media and how this effects people, particularly the youth generation who are the biggest users of social media websites such as Facebook and Twitter (Rideout et al, 2010)…
Author : lcole
Why are social media good for the alcohol industry essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Why are social media good for the alcohol industry"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Digital Marketing and Social Media Marketing in Luxury Industry
The affluent customers of these luxury brands have also joined in the social media sites and their dominating presence is effectively being utilized by the companies to attract the new customer and retain the loyal customers (Kerin, 2010).
9 pages (2250 words) Essay
Social Media and the Importance of Good Media Relations
According to the paper the concept of media relations extend beyond print coverage. The impact of technology can be felt in every sphere of our lives and the workplace is not an exception. With the advent of technology, the usage of internet has become a vast and an indispensible part of any growth-oriented business organization. Technology has made us move ahead and embrace the concepts of social networking.
6 pages (1500 words) Essay
Adolescent alcohol misuse in England and the role of media advertising
Adolescent alcohol misuse in England and the role of media advertising Adolescent alcohol misuse in England has become a major social issue. In 2011, the Lifestyle Statistics, Health and Social Care Information Centre (2013) discussed that about 61% of men and 72% of women had either taken no alcohol in the week during the survey, or had taken alcohol at recommended levels of the day.
8 pages (2000 words) Essay
Media industry
"Motion pictures" being too vast a subject could be the subject matter of a separate essay. Women have moved into the media industry in large numbers in the 1970s and the 1980s but they have, by and large remained at lower levels doing 'soft reporting' or 'desk jobs' excluded from the decision-making and executive positions.
6 pages (1500 words) Essay
European Media Policy
In the category of television, two further bifurcations can be found, such as news and entertainment. News is further sub divided into information and infotainment (information presented in an analytical way). The media has its own place in any society. It connects the whole masses to the Government or to the ones who want to sell their goods or services; it connects the public with knowledge of what is happening around the world, it gives the masses something to do in their spare time by entertaining them through the soaps and reality shows.
8 pages (2000 words) Essay
Thee prevalence of alcohol consumption in adults in various geographic areas of Western Australia
Unless the government is not successful in the resolution of issues relevant to social and economic needs of the people, the emotional and psychological desperation will prevail,
8 pages (2000 words) Essay
Adolescent alcohol misuse in England and the role of media advertising
Adolescent alcohol misuse in England has become a major social issue. There are various causes for alcohol misuse among adolescents with media advertising playing a major role in the misuse. The author provides a Position Statement for this topic, incorporating what should happen in the future and examines the literature on this issue.
11 pages (2750 words) Essay
Effects of social media on the real estate industry
Social media also represents enormous changes perspective for businesses. For most individuals, buying a home is a thing done once after ten years at most. Selling of real estates is the kind of business benefiting from constant streams of new prospects. Social media enables real estate agents to build a reputation of their business.
1 pages (250 words) Essay
Sustainable Business Development (Alcohol)
There are overlapping concerns for alcohol companies, including environmental impacts relating to production, packaging, transportation, water
16 pages (4000 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Let us find you another Essay on topic Why are social media good for the alcohol industry for FREE!
Contact us:
Contact Us Now
  • About StudentShare

  • Testimonials

  • FAQ

  • Blog

  • Free Essays
  • New Essays
  • Essays

  • The Newest Essay Topics
Join us:
Contact Us