Why are social media good for the alcohol industry?

Why are social media good for the alcohol industry?  Essay example
Journalism & Communication
Pages 4 (1004 words)
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One of the most pressing and interesting aspects of modern culture is the explosion of social media and how this effects people, particularly the youth generation who are the biggest users of social media websites such as Facebook and Twitter (Rideout et al, 2010).


Not only do these media have a huge role in shaping social interactions between young people, they also play an important role in the development of advertising. Advertisers often see Facebook and Twitter as free advertising, because of the relatively low costs of setting up a Facebook 'page' or a Twitter account to spread the word about these products. Social media is also good for discussing new products, especially among youths, who may endorse or denounce these products publicly, having a massive impact on sales. Social media is often also used to discuss television, movies and music (Egan & Moreno, 2011), not only advertising these products but perhaps even endorsing the actions which go on in these media. The purpose of this essay is to discuss how these aspects of social media are good for the alcohol industry and how these things can affect alcohol use and abuse in the younger age groups because of their constant exposure to alcohol via social media sites. One of the most interesting things about social media is its use in discussions, often live, about television programs and other more traditional forms of media. ...
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