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Journalism & Communication
Pages 8 (2008 words)
Table of Contents Page Abstract 2 Introduction 3 Advertisements distort reality 4 Advertising is a one-sided stand to obtain corporate goals 6 Some audience does not have enough ability to understand advertisement’s purpose 7 Conclusion 9 References 10 Abstract In this paper, the proponent tries to discuss advertising as an integral component of mass communication through the media.
Advertisements can distort reality. It is a one-sided stand in order to obtain corporate goals. Lastly, some audience does not have enough ability to understand advertisement’s purpose. Based on these reasons, the proponent was able to use important journal articles, and books in line with understanding the very nature of advertising and its impact on the society. Furthermore, other important related concepts in other fields such as psychology, and social science are integrated within the concept of mass communication and the social media. In doing this, further justification of the use of advertising as effective approach in conveying information is justified. The important implications of advertising in the society are also discussed based on other relevant and practical examples commonly observed in common and various ads. Introduction Certain ads are effective in conveying information to the extent that consumer persuasion is at a higher level. This persuasion at a higher level is very influential in trying to convince people of certain ideas. For example, tobacco marketing is associated with youth smoking, their behaviors towards it and their intention to smoke (Hanewinkel, Isensee, Sargent, & Morgenstern, 2010). ...
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