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Analysis of the Halo/Devil Effect in “Physical Attractiveness Bias in Hiring - Essay Example
Author : urielstracke
Journalism & Communication
Pages 3 (753 words)
The paper dwells upon the attractiveness and its disclosure. Attractiveness is traditionally thought of as a plus point in almost all fields including education and hiring in several occupations linked with media. …
Most of the research conducted to evaluate the effect of attractiveness on the tendency of a candidate to be selected has occurred in the West. In order to make the results applicable upon a larger population, it is imperative that similar studies are conducted in the collectivist cultures as well. Few studies that have been conducted have conventionally shown a support of the collectivist cultures for the physical attractiveness.
Concluding, the laboratory research has shown that while the halo effect almost always sustains for the men, recruiters and managers place more emphasis upon the devil effect when they have to recruit women for the traditionally male jobs. On the contrary, female employees are also evaluated according to the halo effect in the traditionally female jobs. Nevertheless, the laboratory research has certain limitations like lack of face-to-face interviews, study of limited sample and the evaluation of hypothetical instead of real applicants which inculcate subjectivity in the findings. The hiring literature suggests that during the evaluation, interviewers generally show more inclination towards the “beautiful is good” than the “beauty is beastly” notion. Therefore, the devil effect is traditionally limited to the consideration of women for traditionally male jobs whereas the halo effect has a wider application i.e. for men applying for all kinds of jobs and for women who apply for the traditionally female jobs.