It is imperative for institutions and various individuals to embrace technological advancement towards ensuring quality provision of information. This paper gives an insight about online journalism especially the web and blogsphere.
Journalists are bound, with professional ethics and obligation, to disseminate credible information based on factual elements. This is critical since information they make available facilitate progressive decision-making. Web 2.0 and blogosphere provides an online edited gathering of essay and information, which gives discursive and communicative facts (Mitchelstein & Boczkowski 2010). Consequently, blogs also exist together as connected community where various individuals publish various opinions for internalization globally with an example being the New York Times where blogs serve as communicative avenues. It is a concept, which currently is adoptable due to increased need for timely information touching on various issues. Evidently, the venture enables communication of needed information on political, social, monetary, cultural events and education matters, which is critical in defining societal progress and performance (Tsfati 2010).
Renowned writers and publishers have emphasized the need for various individuals to embrace network communication as a credible media of receiving and conveying information, which are value oriented. Lowrey & Kim (2009), affirms that its credibility towards the provision of timely information based on factual events and matters cannot be challenged easily especially in the current century (Lowrey & Kim 2009). The world is presently a global village through technological enhanced services thereby rendering blogging venture reliable and relevant. Variably, journalist’s updates via the internet are fit and subject to regulation by international journalism standards, which ensure