Sourcing Decisions of Arts and Media Organizations

Sourcing Decisions of Arts and Media Organizations  Essay example
Masters
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Journalism & Communication
Pages 8 (2008 words)
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Sourcing Decisions of Arts and Media Organizations [Name of Student] [Name of Course] [Academic Institution] [Due Date of Submission] Sourcing Decisions of Arts and Media Organizations The traditional arts organizations have evolved over time into contemporary art galleries, cultural promotions, arts and media exhibitions and a metamorphosis of the theatre has been observed…

Introduction

Likewise, the process of fund raising and donations has rather become a commercial activity that not only has resulted in more and more charity events but has also created a market within that is funded by such large organizations. The amalgamation of social services and media and arts has been an eminent result. Hence the market for sponsorships has thrived. These can be seen by the famous charity events by BBC and FOX news (Dan 2011). Thus, activities like fundraising, donations and sponsorships are of strategic importance to such organizations which is why sourcing decisions are of integral importance to not only a firm’s financial standing but also to its public relations. It has no become a necessity to get the charity events sponsored or to sponsor a charity event for that matter, as it adds to the reputation and good will of the company. Likewise, firms involved in fundraising are evaluated on the basis of their participation in social activities and on this has become marketing an essential marketing tactics to broaden their customer base and reach of the brand. Fundraising events or sponsorships act as a contact point for several untapped markets and increases brand loyalty of the existing customer base (Pope 2010). Therefore, sourcing decisions are imperative. ...
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