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Case Study example - Public Relations and McDonald's

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Undergraduate
Case Study
Journalism & Communication
Pages 6 (1506 words)
In the current business world, the primary intention of maximizing profit among organizations seems superseded by the requirement to have customer favor: for both potential and existing customers. Companies that seek to remain at the top of their industries, or even survive,…

Extract of sample

Corporate Social Responsibility is the attempt by an organization to address some of the emerging issues concerning their role in society. However, there have been debates on some organizations appear to circumvent this responsibility, regardless of corporate social responsibility requirement in social or legal terms (McKee and Lamb, 2009). This paper seeks to provide a comprehensive analysis of McDonald’s corporate social responsibility, as well as the organization’s ability to identify public relation opportunities and problems, and their reinvention from bad publicity.
The growing public demand and awareness for socially responsibility businesses has prompted business organizations to consider corporate social responsibility. One of the international companies with a corporate social responsibility is McDonalds. McDonalds is the largest food chain in the world, specializing in hamburger. McDonalds considers corporate social responsibility as achieving results, maintaining open communication with customers and other stakeholders, and taking actions. As part of its framework for corporate social responsibility, McDonald’s works in association with its suppliers to ensure that its supply chain promotes socially responsible practices (Eyre & Littleton, 2012). According to its website, the organization has code of conduct purposely for its suppliers, which clearly stipulates how the suppliers should treat its customers (Aidoo, 2005).
McDonald’s has had success in supporting suppliers phasing out gestation crates in the supply chain. The organization claims that about 50% of all contracted hog farms of Cargill use the new-generation system that do not incorporate gestation stalls. In 2007 for instance, the food chain giant embarked on sustainability projects with efforts of improving the working conditions for its farm workers in the tomato industry in ...
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