Why the Media Coverage of African American Children are less then the Coverage of Caucasian Children? - Essay Example

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Why the Media Coverage of African American Children are less then the Coverage of Caucasian Children?

Calvert et.al (14-16) claims that African American children are believed to have been raised by single parents and come from a poor background, but Caucasian children are from the wealthiest society. Additionally, African-Americans have a black race, while Caucasians are white in color, which dominates in America. Such factors lead to more media focus in Caucasian kids than African American children. In this regard, this paper aims at explaining why media focus is more on Caucasian children than children of the minority African-Americans. Media has become one of the most powerful institutional forces in the society. It is responsible for shaping and directing attention cultural values and attitudes. Additionally, most of the aspects in life are impact on the media as well as influenced by the media. The way the media represent a certain social group gives us important clues on its norms, attitudes, and social values towards the particular group. In this case, media focus is more on Caucasian children than African-American. Some of the reasons that explain why media choose to present Caucasian kids and African-Americans in different ways are; to start with the African-Americans are exploited and marginalized (Tolleson et al, 23-25). ...Show more

Summary

Introduction
It is believed that children in America are on two separate tracks, where by one track is economically advantaged than the other. This is however, differentiated by color; or rather Caucasian children and African American children. …
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