StudentShare solutions
Triangle menu

The social role of magazines is as uncertain as their commercial basis - Essay Example

Nobody downloaded yet

Extract of sample
The social role of magazines is as uncertain as their commercial basis

Over the years, there have been reports of increasing demands among customers regarding a certain extent of control and influence over their media experiences as the media and technology industries have compelled them to do so. At present, digital formats can enable readers to easily navigate and establish interactions with the magazine content. Publishers have increased their ability in retaining the design conformity of a typical print magazine and, at the same, integrate the dimension of interactivity which attracts readers and generates a more engaging and dynamic experience (Machin and Thornborrow, 2003). In addition, the engagement of advertisements can also be enhanced owing to this digital resolution. However, there is still an increasing concern as to how magazines can retain their readers, establish and sustain effective brands, and increase profitability. Therefore, a number of factors must be emphasized, including brand awareness as well as the engagement of customers and their intentions to purchase. This paper will then focus on how readers relate to the magazine as a brand and how this process can influence their recall of the brand along with their intentions of purchasing such publications. Opportunities from the use of the new media have been recognized; if publishing will strongly depend on effective content delivery, consequently, the conventional print format will experience considerable threat. Retail wastage along with excessive reliance on distribution through newsstands has been associated with such format in the United States and in a number of European countries (Al-Olayan and Karande, 2000). On the other hand, the new delivery of media content has offered publishers and companies various opportunities; for instance, it helps reduce waste similar to the advantages of subscriptions, and provides real time interactivity between the readers and content. Such immediate interaction with these readers often entails a considerable culture change which brand owners and manufacturers should effectively carry out to retain their readers. Finally, online publishers increase their ability in become a search engine with which a magazine site can help direct their readers to the source of information which they are seeking, implying that their magazine fits the readers’ lifestyle. Owing to the fact the online market has continued to present increased choices, one of the most crucial actors for success when using the new media is brand image (Vargo and Lusch, 2004). Many publishers have recognized that the branding concept is a solution to the threats of the new media. On the whole, the customers’ awareness of a certain product, also characterized as their ability to think back to it, has typically been viewed as a crucial factor that determines their choice of purchase. However, others have underestimated the advantages that branding can provide by overlooking the usage of new media or considering such as a non-profit platform, similar to the free supply of magazines during events. The fact that numerous publishers have been offering their magazine content for free through the Internet can bring about risks for these firms. As branding has been increasingly deemed as an important component for magazine publishers, this emphasizes the traditional role of these publications in the society, which is to bring together ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The social role of magazines is as uncertain as their commercial basis Essay”, n.d.)
Retrieved from https://studentshare.net/journalism-communication/50611-the-social-role-of-magazines-is-as-uncertain-as
(The Social Role of Magazines Is As Uncertain As Their Commercial Basis Essay)
https://studentshare.net/journalism-communication/50611-the-social-role-of-magazines-is-as-uncertain-as.
“The Social Role of Magazines Is As Uncertain As Their Commercial Basis Essay”, n.d. https://studentshare.net/journalism-communication/50611-the-social-role-of-magazines-is-as-uncertain-as.
  • Cited: 0 times

Summary

Essay Question: “The social role of magazines is as uncertain as their commercial basis” While majority of the paper media industry has been faced with the challenges in updating their business models, there have been concerns with the magazine industry as well…
The social role of magazines is as uncertain as their commercial basis
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"The social role of magazines is as uncertain as their commercial basis"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

What role does Lex Mercatoria Play in international commercial contracts
But amid the dynamic changes of relations in the international commercial turnover, the legal regulation of these relations did not undergo a radical transformation. Such means as collision and substantive rules of national legislation of parties in dispute or the provisions of international contracts were traditionally used
7 pages (1750 words) Essay
Commercial
He did as agreed and loaded onto a lorry belonging to Xpress Ltd, to be sent to Kevin. Analysis: There have been valid offer, acceptance and consideration involved in the contract with delivery completed. However, further analysis with reference to delivery is important.
7 pages (1750 words) Essay
Hospitality and gastronomy: social, private and commercial
The state of Punjab is surrounded by Himachal Pradesh to its east, Rajasthan to its southwest, Haryana to its south and southeast and Pakistani province of Punjab to its west. It has also the state of Jammu and Kashmir to its north. The capital of Punjab is Chandigarh which is a Union Territory.
6 pages (1500 words) Essay
Social Security's Uncertain Future
The current administration has called for an overhaul and suggests working towards privatization of the program. The debate is not divided along party lines. Generational differences, economic status, and special interest groups all bring something to the discussion.
2 pages (500 words) Essay
The Social Basis of Sexuality
Teenage pregnancy and reproductive health are almost synonymous, and in focused governments, they deal with this almost simultaneously. Some other topics relevant here are also those about sexually transmitted diseases, HIV infection/prevention, responsibilities of societies and governments on their control, and the individual's perception - in this case the pregnant teenager - on sex in particular, and her desire to be independent, maybe to be a mother, or simply to rebel against existing norms, or just to be fun with it.
4 pages (1000 words) Essay
Magazines
The magazine has become the most respected name in hip-hop journalism. The articles focus on up and coming rap artists, and the covers tend to have the most popular hip-hop celebrities. U.S. Weekly is a celebrity based magazine, but the majority of its advertisements and articles are directed towards women.
8 pages (2000 words) Essay
THE IMPACT OF PRINT MEDIA ON WOMEN'S EATING BEHAVIORS
hand, the level of the above influence cannot be previously predicted for all people activated in a society, but – instead – it tend to differentiate in accordance with the interaction and the participation of each particular person – in terms that the higher the
25 pages (6250 words) Essay
How Newspapers and magazines can profit through online social networks (eg facebook) and expend their marketing
The newspaper business is in peril of becoming obsolete because of the nature of the information that is available online. In using technologies such as online social networks, newspapers can explore ways in which to take advantage of all the ways in which to exploit the
40 pages (10000 words) Essay
Magazines
In the article, it can be seen that certain high – profile people in the marketing world has been cited to show the
4 pages (1000 words) Essay
Commercial
The advertisement features a sub-urban area where a middle-aged man (35 – 45 years) is driving through the woods. Suddenly, the grim reaper appears besides him and apologizes for he was about to take
2 pages (500 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic The social role of magazines is as uncertain as their commercial basis for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us