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Global Communication Paper
Journalism & Communication
Pages 4 (1004 words)
Global communication Name Instructor Task Date Global communication While in Malaysia, Professor Gannon elucidated on the concept of the metaphor relating to the different cultures in the world. Gannon defined the cultural metaphor as “an activity, phenomenon, or institution with which all or most individuals of a cultural group closely identify and that reflects underlying values; in the case of a nation or national culture, these individuals would be its citizens” (Gannon, and Pillai, 2009)…
Gannon further explains that use of cultural metaphors makes it easy for an individual to comprehend the differences in cultures. For example, the Japanese Garden acts as a metaphor, which depicts the culture in Japan. In both modern and traditional settings, men have always grouped themselves into different regions, currently known as countries. Every country has its own unique practices best presented by various cultural metaphors. In addition, cultural metaphors have various advantages such as offering an in-depth understanding of a country’s culture. In that view, one may have the opportunity to witness experiences, which may include seeing the practical bit of a people’s culture. When an opportunity for cross-cultural interaction appears, cultural metaphors can prove to be of significant use as they may provide a deep understanding as to why people are doing things in a certain manner (Gannon, and Pillai, 2009). Subsequently, this understanding makes interaction smooth and fruitful. ...
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