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In What Ways Have the Recent Technological And Institutional Developments Shaped Public Service Broadcasting In the UK? - Essay Example
Journalism & Communication
Pages 8 (2008 words)
This paper talks about public service broadcasting or PBS which has an important part within a country’s cultural policies, which helps the political order in ensuring that the citizens have ready access to diverse form of free and unbiased information and viewpoints on different issues…
This essay stresses that PSB has always been at the core of UK cultural development, and in the Ofcom’s research it has been seen that despite changing consumption patterns, public support for the main objectives of PSB remain unchanged. Thus, it is necessary that Ofcom, while making suitable change to shape the present PSB that would be more suitable to the present context, must keep the traditional institutional values intact within the UK PSBs. It should create a suitable status for the PSB operating in the digital environment, create specific superscriptions for PSB, and allow them to make use of the new technological innovations to fulfil the superscriptions and adjust to the modifications in the present media landscape and modifications in the listening and viewing patterns of the recipients.
This paper makes a conclusion that the UK must make provisions in their legislations to formulate specific superscriptions for PSB, which would cover the new mode of communication and technology services, thus allowing PSB to make optimal use of their potential in advocating democracy, social values and wider cultural participation, using the new form interactive media. The government also must allow the PSB media to respond completely in its own way, to the hurdles arising from the networking society, taking part in market competition, while keeping in mind various legal issues that dominate the public/private structure of the electronic world. ...
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