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In what ways have recent technological and institutional developments shaped public service broadcasting in the UK?
Journalism & Communication
Pages 7 (1757 words)
In what ways have the recent technological and institutional developments shaped public service broadcasting in the UK? Introduction Public service broadcasting or PBS has an important part within a country’s cultural policies, which helps the political order in ensuring that the citizens have ready access to diverse form of free and unbiased information and viewpoints on different issues.
In UK, Ofcom regulates and controls PBS and it is obligatory for a radio or television group to fulfil certain specifications, in order to obtain a working license. PBS helps to “develop knowledge, broaden horizons and enable people to better understand themselves by better understanding the world and others” (World Radio and Television Council, Why public broadcasting? 2002). This form of broadcasting, which initiated in the early twentieth century UK, is intended primarily for public benefit and does not take into account interests of a commercial nature. However, PBS in UK and elsewhere is presently facing a major dilemma as regards modern technological innovations and institutional developments that are significantly affecting the nature of the broadcasting services in UK. The paper will examine how the recent technological revolution and the development of institutions have affected the PBS in UK. ...
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