Reading Cultures: Politics of representation

Reading Cultures: Politics of representation Essay example
Masters
Essay
Journalism & Communication
Pages 7 (1757 words)
Download 0
Reading Cultures: Politics of Representation Author: Institution: Reading Cultures: Politics of Representation We start the analysis with Woodward’s observation that representation of identity functions in symbolically classifying the world and the relationships within it (Woodward, 1997: 8)…

Introduction

The emergence of identities is linked to historical specificity; the conflicts that exist between identities can be traced to a given time. This proves that these differences are historical. Research shows that people invest in identity positions. In the representation of identity, Woodward insists that one should have a clear understanding between cultures and meaning (14). Representation involves practices and symbolic systems through which meanings are produced. Representation as a cultural process establishes individual and cultural identities. Systems of representation provide avenues for which individuals can position themselves. A good example that Woodward gives is the narratives of soap operas and the semiotics of advertising which he believes assist in the construction of gendered identities (14). If we link history to identities and representation, we consider the example of marketing promotions that Woodward looks at the promotion creates new identities at a given time. Advertising sells things and; therefore, it targets appealing to consumers and utilizes images, with which consumers can identify with, all practices that produce meaning involve relations of power, so in this case, politics plays the source of power in the aspect of representing identity in the advertising campaigns (Woodward, 1997:15). ...
Download paper
Not exactly what you need?

Related papers

Reading Cultures.Politics of Representation
While studying semiotics; however one must consider that there is applied semiotic structures as for instance architecture, dress or cuisine. Any edifice is a refuge and a certain message (Hall, 1980:58). Semiotics maybe applied to cultural studies to artifacts as literary texts, photographs, popular songs, food, road signs, advertisements, and clothing. Semiotics does…
Representation and textual analysis
In fact, in contemporary studies, the ideology receives little headway in terms of historical importance. Much of the recent developments in technology and the consequent implications of mass media are credited with the invention of the celebrity culture as complemented by the metamorphosis of the public sphere, when in reality, the societies of age also exhibited the celebratory mechanisms as far…
Lefebvre's Ideas about Social Space Imply a Re-Evaluation of the Role of Graffiti in the Politics of City and Urban Life
There exists a long history of various cultures leaving symbols and writings of their experiences from the age of the Pharaoh’s Pyramids to Hadrian’s Wall, the Byzantium Empire, and the middle ages. However, it is only half a century ago when graffiti started being linked to the culture of the urban youth as well as the political beliefs of the social movements of the 1960s. Graffiti writers…
Race and Representation -Media Analysis
These image representations fall under sub-genre of exploitation images (Fanon, 1986). The degree of representation in these images is highly detailed. It is explicit that the human figure of the drawing has been based on a live model hence it is “a life drawing”. The aspect of color plays an important role in ensuring that the recipients get the right information. Color has been used to…
reading report
This was already becoming normal at that time” (Orwell 1984 Book 2, Chapter 7). Private loyalties are cut because it is one of the best ways to ensure loyalty to the state. In connection to the loss of privacy, the Party can make it easy to undermine their enemy by connecting rebellion to the idea of perpetual war. The Party calls it a distant war that happens all the time to stress that the war…
reading response
The social framework that forms around the use of the communication tools is an important component of the approach to new media. With every change that takes place in communication technology, the way in which society operates changes. This can be best expressed by the radical changes in social relations from the days when there were no computers, mobile phones, and the internet, in sharp…
reading report
They may be the best candidates but due to their lack of enough financial base and support, they may end up being sidelined. Moreover, those who have money can campaign against them thereby increasing their likelihood of being defeated. Voters, on the other hand, may be coaxed to vote for the less preferred candidates simply because they have wide financial support. This in effect narrows the…