Internet is referred to as a worldwide system of computer networks which is based on the use of routing of data and information in electronic form. Internet forms a global information space and is the physical basis for the World Wide Web and many other systems for data transfer. At the present time the internet is fastest growing medium and it is used in everyday life.
There have been observable impacts on magazines and newspapers and related print media after free digital content became widespread. One can expect that free digital content would eventually cannibalize entire sales of print media. Introduction Print media refers to all means of dissemination of written information, which includes newspapers, periodical publications and books. Print media has evolved into new forms of newer forms in recent years like free newspapers and targeted magazines for specific population groups. Print media is generally perceived to have receded in the late twentieth century and early twenty-first century.
Internet forms a global information space and is the physical basis for the World Wide Web and many other systems for data transfer. At the present time the internet is fastest growing medium and it is used in everyday life.
It is frequently hypnotized that emergence of internet and growth of internet technologies is causing a continuous decline in consumption of print media. Rationale for this supposition is asserted as the ease of access of online medium and low cost. The paper evaluates the hypothesis about the presumed replacement effect on print media of internet.
Print media is generally perceived to have receded in consumption. The phenomenon of diffusion of the press is taking place at a rapid pace while distribution of newspapers and magazines is decreasing. Evidence is present to support the fact that internet contains greater diversity of information and is less regulated by governmental authorities and power groups than printed media. For this reason, internet is being favored by the readers and several newspapers have gone out of business or shifted to online model during the last ten years.
Also it is concluded that a positive correlation is found between growths of internet penetration among masses with the reduction in newspaper circulation. Nevertheless, a highly interesting observation put forwarded by some thinkers it that the internet is not economically viable mode of publishing and communication. ...