Free

Public Relations Campaigns - Article Example

Summary

The research will be aimed at gathering opinion of the people of the city in general about the development project the mayor wants to put up in the city (Gregory, 2010). The various opinion and reactions of the…

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER94.4% of users find it useful

Read Text Preview

Subject: Journalism & Communication
Type: Article
Level: Undergraduate
Pages: 1 (250 words)
Downloads: 2
Author: francesca03

Extract of sample "Public Relations Campaigns"

Public Relations Campaigns Affiliation: This public relations campaign will beginat the research level. The research will be aimed at gathering opinion of the people of the city in general about the development project the mayor wants to put up in the city (Gregory, 2010). The various opinion and reactions of the people including the residents of the area where the development project is to come up is crucial in knowing whether the project will be successful or not and also the facts useful in persuading those people and even coming to a consensus with the mayor.

The key people in this whole process are the residents and business people who are currently in the proposed site for the development project. They are the key people because even though the impact of the project will be felt by the whole city, those people will receive the first hand impact since they have to relocate their homes and business, suffer losses among other impacts most of which are negative. The theme of this project is “public relations campaign for the city’s development” and it aims at garnering public support from the city dwellers on the upcoming development project.

The message for the above mentioned group is to persuade them to look at the positive impact the development project will have in not only their lives but also the lives of their children in future once this whole project is finished. More business opportunities will be created when tourists start to visit the city in order to view the project or participate in cultural festivals and shows that will be hosted in the completed building that wants to be developed now.There are several ways to reach the public: to have forums with them in their business areas or home locations, door-to-door campaign and especially for those who live in that area that the development project is to come up, media intervention like announcements, discussion programs, posters, and finally meetings with the city residents in halls among other ways (Gregory, 2010).

ReferencesGregory, A. (2010). Planning and Managing Public Relations Campaigns: A Strategic Approach. London: Kogan Page Publishers.

Cite this document

APA
MLA
CHICAGO

(“Public Relations Campaigns Article Example | Topics and Well Written Essays - 250 words”, n.d.)
Public Relations Campaigns Article Example | Topics and Well Written Essays - 250 words. Retrieved from https://studentshare.org/journalism-communication/1601878-public-relations-campaigns

(Public Relations Campaigns Article Example | Topics and Well Written Essays - 250 Words)
Public Relations Campaigns Article Example | Topics and Well Written Essays - 250 Words. https://studentshare.org/journalism-communication/1601878-public-relations-campaigns.

“Public Relations Campaigns Article Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.org/journalism-communication/1601878-public-relations-campaigns.

Cited: 0 times

CHECK THESE SAMPLES OF Public Relations Campaigns

The Concept of PR

Public Relations Campaigns target specific audiences for particular durations.... Effective Public Relations Campaigns result in the desired public view about the individuals.... public relations is an important practice that refers to the exchange of information between individuals with the view of developing a desirable image.... Individuals in the limelight carry out public relations strategically depending on their demands....

4 Pages (1000 words) Assignment

Definition of Public Relations

It This paper will explain the essentials of public relations and analyze the ingredients of effective Public Relations Campaigns while putting more weight on television-oriented campaigns.... In the concise period paving the way to 2014, people have defined public relations in many different ways, which definition always revolves around the technological advances and challenging roles of… The earliest definitions emphasized publicity and press agency, whereas definitions that are more modern take into account the concepts of “relationship building” and “engagement” (Bernays 2)....

7 Pages (1750 words) Essay

Integrated Marketing Communications

valuating the success of PR campaignWhen evaluating Public Relations Campaigns, many professionals focus on outcomes, out takes and outputs.... Outputs constitute the activities taken in the Public Relations Campaigns whereas out takes are the outcome of these activities (Ogden & Ogden, 2014).... In effect, ICM is a simple abstraction that ensures that all forms… As such, public relations (PR) becomes an integral part of the ICM since the realization of most of the goals of ICM will significantly depend on the effectiveness of PR. With public relations, people public relations and Integrated Marketing Communication Integrated marketing communication (IMC) is an approach used to achieve a marketing campaign objectives through a well-harmonized use of diverse methods of promotion that are envisioned to strengthen each other....

1 Pages (250 words) Assignment

Indonesian Audience Profile Analysis

Furthermore, she understands the project and will easily transform the ideas I will present into appropriate Public Relations Campaigns.... She needs exhaustive information that will enable her influence formulation of an appropriate public relations campaign.... The team members will undertake their duties as follows: Name and position Assigned task Completion date Janeth Mingas (Team leader)Analysis of environmental pollution 25/03/2015 Ranisha RandleAnalysis of the disruptions on the way of life 25/03/2015Man NguyenAnalysis of cultural shocks 25/03/2015 The team will carry out an extensive analysis of the nature of the detour on its effects on the local community thereby developing an effective public relations campaign that will inform the locals thereby safeguarding the reputation of the companyThanksJaneth Mingas, Team leader...

2 Pages (500 words) Essay

Planning and management of public relation campaigns

public relations (PR) has evolved for the past few decades due to changing social contexts and the diverse aims and needs of its publics (Gregory, 2010).... Some of the… First, public relations, as a practice, refers to the “development and management of ethical strategies using communication to build relationships with stakeholders or publics” (Johnston & Zawawi, 2014, Third, the Chartered Institute of public relations (CIPR) defined “public relations [as] about reputation” and “the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics” (Langley, 2009)....

40 Pages (10000 words) Essay

Music Festival Campaign at Montgomery Social Hall

The paper “Music Festival Campaign at Montgomery Social Hall” will look at the greatest music festival, which will be going down at Montgomery Social Hall.... This comes as a climax of several music festival conducted throughout the different regions of Montgomery.... hellip; The author states that this campaign is being conducted so as to incite people to be part and parcel of this great event....

8 Pages (2000 words) Essay

The Future of PR as a Career

The paper "The Future of PR as a Career" provides a viewpoint that distinct threats to the way in which the public relations career will continue to develop over the coming years.... nbsp;… At its most simplistic level, public relations involves managing the spread of information and seeking to create a narrative where there may not be one; or where there might be a negative or neutral one.... nbsp; public relations serve as an essential cornerstone for increasing societal awareness or overall knowledge with respect to a specific issue or concern....

9 Pages (2250 words) Essay

Wag the Dog with Robert De Niro

nbsp;… In the movie "Wag The Dog", Robert De Niro has been presented as one of the most wickedness images of a public relations practitioner ever put on film.... However, the value orientation that Niro exemplified as a public relations practitioner was that of absolutism.... The paper "Wag the Dog with Robert De Niro" narrates how PR practitioner is unethical, how the phrase “Wag the Dog” is relevant to the situation presented in the movie, how much we are really the dupes of complex media assaults and PR campaigns as portrayed to exaggeration in Wag the Dog....

6 Pages (1500 words) Movie Review