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Walt Disney Company - Research Paper Example
Journalism & Communication
Pages 5 (1255 words)
Propaganda is a term commonly used to denote a propagation of one’s own interests in order to stir favorable attitudes about one’s group (Uelmen 1991). During the period 1942-1945, Walt Disney was engaged in the making of propaganda films for the government of United States (Gabler 2006)…
The fact that Walt Disney had already gained popularity during this period benefitted the government of United States in projecting a favorable American image for the world. Walt Disney, during the period of World War, produced propaganda content for every area of the U.S government. Walt Disney was used as a means of promoting the brand image of U.S.A in every conceivable way. The company’s films were used to enhance the morale of the American supporters as well as to train the fighters. The animated content used in Disney’s films was used to achieve this purpose. According to an estimate, approximately 90% of the company’s workers were engaged in this propaganda business, directly or indirectly (Andrew 2009). Furthermore, it is estimated that the company produced more than 68 hours worth of expensive war-related films during the period (Andrew 2009). Apart from promoting the U.S and its allies in its own movies, the company was also requested to animate certain content that was developed by a Colonel of the U.S Army. Films produced under this banner include “Prelude to War” and “America goes to War” (Watts 1997). However, this is not the first time that the company was used as a tool for propaganda. ...
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