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Walt Disney World and Its Organizations. - Essay Example
Author : rigoberto99
Journalism & Communication
Pages 4 (1004 words)
The Walt Disney Company, popularly known as Disney, is a renowned entertainment based organization. The company was established in the year 1923. It was initially named Disney Brothers Cartoon Studio which was founded by Walt Disney along with his brother Roy Disney. …
Since its formation, the company has produced many movies that have topped the US as well as UK charts (The Walt Disney Company, ‘Company Overview’). The paper includes the company’s mission and vision along with the company’s different subsidiaries.
Mission and Vision of The Walt Disney Company
The Walt Disney Company is an America based multinational company. Originally, the mission of The Walt Disney Company was to ‘nurture the imaginations of children around the world as well as to celebrate American values’ (Reocities, ‘The Walt Disney Company-a Case Study’). The mission itself states the company’s operations. Most of the company’s operations are children oriented. As it has been stated in their mission, the children are the main center of the organizational operations and even the various subsidiary activities organized by the company are entertainment as well as children oriented (The Walt Disney Company, ‘Company Overview’).
However, the mission of the company has changed stating to be “one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world” (Duran & Et. Al., “The Walt Disney”). ...