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Sociology of Mass Communication: "Theses on Media Deregulation"
Journalism & Communication
Pages 3 (753 words)
McChesney’s “Theses on Media Deregulation” generally poses an important argument on the ideal role and objectives of both the media and the government. He further discusses and evaluates in this article the negative effects of media deregulation in the American…
According to McChesney, any form of market regulation is highly-dependent on government laws and policies. He also mentioned furthermore that public policy is established first before the construction of media system and this is what he calls regulation. On the other hand, he argues that the deregulation is an unacknowledged regulation done by the government on behalf of powerful self-interested private parties. This, according to him, lessens the democratic public’s involvement in policy making. This argument further leads into his certain bias on the ideal ways of how things work. It implies the author’s belief in maintaining the government’s main purpose, that is, to serve the majority of the public and not the private sector. More so, “the problem lies less with evil owners than with the failure of democratic policy-making”. Everything, in his belief, should be for the sake of the people and this present a very subjective view considering the fact that the economic factor plays an important role in the development of a country not only in the national aspects but also in the global competition.
Another argument that signifies McChesney’s ideal belief is that, “the media system is not simply an economic category; it is responsible for transmitting culture, journalism and politically relevant information… even as economic entities, most media are public goods.” (McChesney). Moreover, he still sees the media as a traditional tool to educate, inform and create awareness on the emerging public issues among the majority public. This further represents the communication model of transmission. On the other hand, “indeed, in many media markets, the primary audience is not the general public, but advertisers. This changes the nature of the media market considerably” (McChesney). More so, he contests using the media as a modern ...
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