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Essay example - Youtube-The Democratization of Art

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Undergraduate
Essay
Journalism & Communication
Pages 3 (753 words)
YouTube: Time to start charging users?
YouTube has for a long time allowed users to upload and access material free of charge. This has endeared the company and its parent company, Google, to billions of users worldwide who enjoy a variety of clips, music and other fun material at no cost. …

Extract of sample

It provided various benefits to people. It served as a way to communication and knowledge among people. The trends of a country keep on changing; similar to that effect of mass communication has changed the history and past trends of pop culture. People are moving more towards internet, mobile, websites for social gathering and information. Presently, every individual have considered it to be a popular culture to join other groups through face book, twitter, creating blogs and promoting their opinion by uploading videos. 1.2 Contemporary pop culture Pop culture is the combination of perspectives, ideas, attitudes, images and other such things, which is an informal consensus of our culture, mainly western culture of 20th century. It also reflects the past trends as well as the trends of 21st century. It is heavily influenced by mass media. It is the only factor which affects culture of the society. Perception of people keeps on changing due to the influence of mass media. Various new ideas of mass media affect attitude and perception of the society. Though it has been adopted very frequently, there has been vast criticism on it from various sources mainly from countercultural and religious groups. Pop culture began by providing a meaning of culture to lower classes; this usage was established in antebellum period. 1.3 Changes in the cultural landscape There has been a drastic change in the cultural landscape of every country due to mass communication and media. ...
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