In other words, people from all walks of life seek to gratify their needs in line with surveillance or information, personal identity, personal relationships or integration and social interaction, and diversion or entertainment (Marris and Thornham 258). All of these are integral parts of my media uses and gratification discussed in the following sections. Presented in this paper is the analysis of how my media use can illustrate the uses and gratifications theory with alternate perspective of magic bullet theory. Watching television Uses and gratifications theory There are many reasons why I need to watch television. I have personal desires that could be addressed if I watch the television. I could be entertained. It can relax me at some certain level and it is a form of recreation activity for me, and including the people around. In other words, television can address my affective needs which include emotions and pleasures. People have varying emotional needs and watching television seems to gratify them. The very example is watching television that may substantially result to emotional release or sexual arousal. People can cry with sentimental soup opera or be sexually aroused with TV programs with depiction of highly erotic scenes. The above illustration shows that watching television is a form of activity that gratifies one’s specific needs as motivated by personal desire. This also shows that people have significant things to do with television based on gratifying their needs. There are different reasons or intentions why watching television is a must for some people. At some point, television could be a source of information like TV news report or weather forecast, current affairs and live events around the world including popular sports. As for me, watching television is also a source of information. I watch television in order to be also updated with the current economic, political and social status of the country and around the world. In other words, television also helps me gratify my cognitive needs. Magic bullet theory These are specific things I need from watching television, but along the way there are also other things that I encountered which are not integral parts of my needs. For example, commercial advertisements give me specific idea about the latest trend in fashion. Although I also have personal integrative needs, I am not expecting to find them out from watching television. Watching commercial advertisements from television increases my ideas on the latest fashion trends, diet techniques and many more. In other words, it is in this aspect that I am being influenced by the television because it was not my desire to find my needs for fashion trend or diet in there. This is the main point of the magic bullet theory, which states that the audience is substantially influenced by the media due to their being passive and communication has powerful effect on attitudes and behaviors (Kelly 352). It is therefore important to point out that apart from my personal needs as what motivate me to watch television; there are other personal needs that could be addressed by it outside of my innermost desire or intention. It is at this point that television has substantially influenced me not because of my desire to find my needs fulfilled by it, but because it has specifically just informed me beyond my desire
My media uses and gratification Introduction It is a common question to ask what the media do to people, but with the existence of ‘uses and gratifications theory’, it is the other way around. In this theory, there is a good point to understand what people do with the media in order to gratify their desires (Larson 352)…
Each has his own way of measuring success. One may view it as ‘making loads of money,’ (Watson 2004), while others may perceive success as fulfillment of goals and maximizing one’s potential. But to be particular, what I’ll be discussing here is about the success achieved by my father through the use of the social media.
It is safe to say that for most part, technology has affected the lives of people for the better by not only facilitating us but by also bringing us closer together than ever before. Every person in the age that I was born in used to write letters to each other prior to the introduction of enthralling communication technologies like telegraph, telephone, or e-mail.
There are eight entries of stereotyping which have been experienced in the United States which are stereotyping against the African Americans and Asian Americans. The result of these incidences includes deaths and depression of the victims. Various examples regarding such incidences includes the death of Martin Tryvon who was killed by stenotypes South Asians mocked of their ascent in Hollywood, Los Angeles basket ball players play foul against an opponent team member due to his race, violence in rock music stereotypes, examination of black motherhood among other cases, which will be analysed to support how much stereotyping in the united states affects victims negatively.
It has therefore become a fact that all human beings in the world today have become witnesses and audiences of the diverse forms of media available today (Allison, 2006). The audiences have come to evolve as human civilization has also progressed, from all the people in attendance participating in an event, to just a few people performing while the others remain as a silent audience.
However, a good number of conventional researchers have failed to come with a comprehensive description on the most effective approaches of engaging audiences in media activities and operations (Lawler 2008, p. 76). The 1980’s and 1990’s development in media that lead to the adoption of new approaches of engaging audiences in media played a incredibly decisive role in replacing the conventional political economic perspective.
That name is Jonathan Abrams.
Jonathan Abrams is the founder of modern social networking site. He built Friendster, arguably the greatest modern idea of the digital world. The idea was to allow people to connect with other people, share
Personally, I use various media to get my news, get in touch with friends and colleagues, seek certain information and enhance my knowledge on any subject that somehow interests me. The Internet, the easy availability of mobile device gadgets
Over the past ten years, there has been a steady decline in the number of clients that the agency serves. In order for the Courier to be sustainable, there is much need to increase interest and awareness of the newspaper as well as to increase subscriptions. In order
2 pages (500 words)Essay
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