Journalism & Communication
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My media uses and gratification Introduction It is a common question to ask what the media do to people, but with the existence of ‘uses and gratifications theory’, it is the other way around. In this theory, there is a good point to understand what people do with the media in order to gratify their desires (Larson 352).


In other words, people from all walks of life seek to gratify their needs in line with surveillance or information, personal identity, personal relationships or integration and social interaction, and diversion or entertainment (Marris and Thornham 258). All of these are integral parts of my media uses and gratification discussed in the following sections. Presented in this paper is the analysis of how my media use can illustrate the uses and gratifications theory with alternate perspective of magic bullet theory. Watching television Uses and gratifications theory There are many reasons why I need to watch television. I have personal desires that could be addressed if I watch the television. I could be entertained. It can relax me at some certain level and it is a form of recreation activity for me, and including the people around. In other words, television can address my affective needs which include emotions and pleasures. People have varying emotional needs and watching television seems to gratify them. The very example is watching television that may substantially result to emotional release or sexual arousal. People can cry with sentimental soup opera or be sexually aroused with TV programs with depiction of highly erotic scenes. ...
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