StudentShare solutions
Triangle menu

Public Relations effectiveness and application - Essay Example

Nobody downloaded yet

Extract of sample
Public Relations effectiveness and application

Public relations in normally offered free of charge to create public understanding and acceptance. Public relations, therefore, target a wide group of people in the society. These include the employees, investors, the media, the sponsors’ supplies of the company and the community around. In this research, therefore, I seek to explore how companies ensure effective planning and execution of public relation. BBC’s promotion of the new series of Spook Public relations is a major tool that a company or an organization uses to create credibility with the public. Media coverage attracts quality prospects, avoid competition and make an organization a player (Smith, 2011). This is the reason the writers of spook decided to carry out their promotion program on the media. Spook is a drama series that was being run on the BBC news channel in an effort to make the public understand the effect of complex relations that existed between the United States, United Kingdom and Iran. The drama ran on the channel for a decade after which it came to an end registering high number of public viewing of close to six million audiences. This number of audience viewing was registered as a result of good public relations created by the media. To create good relations with the public, an organization has to set its objectives which will define the organization’s target and vision. ...
BBC in tern builds this relation by airing the drama at 9 Pm when everyone is probably in the house. This attracted close to six million audiences in its decade of running. To avoid criticism from the government, episode four was to be aired on Tuesday to give way for the Queen's Golden Jubilee celebrations in the UK. In this way, the BBC avoided a situation where the Queen would have felt disobeyed which could have affected the good relation and acceptance by the government. According to Smith (2004) planning for public relations is vital in the creation of a good relationship with the public as it is considered more important than the advertisement itself. This involves defining objectives for creating public awareness, building good will with the public, creating good corporate image, and identifying and eliminating those issues that may portray your organization in a negative way. In this regard, Spook chose BBC to promote its product through televised means to reach many audiences across he UK. For effectiveness, the BBC plans and allocates the 9 pm time as the best time for viewing the play. The time duration for each series is effectively planned; where each series was allocated 50 minutes and the series was to be shown every Monday. This kind of planning is important in public relations as each audience knows the time the drama was being aired. This gave them opportunity to plan for their activities of the day. Measures to create goodwill with the audience at the planning stage must be put in place as they are the main target. It was, however, unfortunate that by the time the bomb last hit Britain in July 7th, the drama had been written on terrorism. The airing of this drama we find causing eyebrows at some squatters claiming it ...Show more


Public Relations effectiveness and application Institution’s Public Relations Effectiveness and Application Introduction Public relations is defined as either an art or science applied in establishing a good and favorable relationship with the public…
Author : sconsidine
Public Relations effectiveness and application essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Public Relations effectiveness and application"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Public Relations Theory
Black spots are national tragedies in different countries leading to unnecessary loss of lives. This is caused by government neglect or inadequate funding of such black spot projects. Several issues make underfunding of dangerous areas in South Australia a media issue. Minimal participation of the media in highlighting casualties has resulted to lack of awareness.
7 pages (1750 words) Essay
Public Relations
This study is comprised of a case study of Cafe Royal. Cafe Royal has a rich history of success and image, but suffered a relatively short period of decline and possibly suffered some damage to its public image. The hotel closed for four years from 2008 to 2012 and reopened under new ownership and adopted an aggressive public relations campaign to introduce the newly opened hotel.
28 pages (7000 words) Essay
Current issues in Public Relations
The focus of this paper the significance of search engine optimization (SEO), Really Simple Syndication (RSS) and social communication networks have impacted PR. According to Christ (2007) these are among the most important information and telecommunication trends that are poised to change the industry.
11 pages (2750 words) Essay
Public Relations
Even though government organizations are gradually more astringent with nonprofits to bring a range of services they are authorizedto offer, donations from persons, companies, and foundations are still serious to the monetary fitness of nonprofits. This essay provides ways to improving charity practices that are to be used as a tool to bring greater clarity, consistency and transparency to the funding relationship between the Government and the voluntary sector.
6 pages (1500 words) Essay
Marketing *public relations
Marketing and advertising has become an investment because of the profitable results that are likely to emerge upon implementation of such strategies (Goldberg, 1992). Moreover,
12 pages (3000 words) Essay
PR effectiveness and application
This always necessitates the creation of public relations department to ensure that the organization relates positively with the public. Public relations in normally offered free of charge to create public understanding and acceptance.
8 pages (2000 words) Essay
The effectiveness of public managers
Power is the ability of an individual or a group to have authority over another individual or a group in terms of economic, social and political aspects. In leadership, power is categorized into official and personal power.  Under official power, there is coercive, legitimate, and reward power, while under personal power there is support, expert and referent power.
12 pages (3000 words) Essay
Today, public relations is seen as a two way communication between the company’s client and the public on which it depends. Its main aim is to make sure that the clients gain public
1 pages (250 words) Essay
International Public Relations application excercise
During these presentations I always scored high on my communication and interpersonal skills. These events in my life attracted me towards the field of public relations where my skills and abilities will be used along with my creative abilities to represent
4 pages (1000 words) Essay
Public Relations
is the activities (mostly advertising) that an organisation plans for in advance with the purpose of developing, improving or maintaining certain views concerning it among the employees, partners, prospective customers, investors and the general public. In any market the
6 pages (1500 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Let us find you another Essay on topic Public Relations effectiveness and application for FREE!
Contact us:
Contact Us Now
  • About StudentShare

  • Testimonials

  • FAQ

  • Blog

  • Free Essays
  • New Essays
  • Essays

  • The Newest Essay Topics
Join us:
Contact Us