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Popular Culture Today - Essay Example

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No country seems to be free from the rapid growth of popular culture. The only difference is that in advanced countries the growth of popular culture may takes place much rapidly than in underdeveloped countries. For example, soft drinks were signs of lavish life styles earlier and it was available in western countries only. However, it is available in all parts of the world at present. In other words, cultural changes or life style changes are taking place in all the corners of the world. Even the tribal people or the people living in rural areas are changing their life styles periodically. Even in some of the most patriarchal societies like Saudi Arabia, one can visualize pop culture changes. America is a country which is striving for changes. Many people are of the view that cultural changes or the development of new popular culture normally originates from America. Since America is a liberal society, it can accommodate any changes. Religion has not much role in politics or social life of the people and therefore America can welcome or accommodate any changes in pop culture easily. This paper analyses the trends in changing popular culture in America. Students may not be typical of the population as a whole, though jeans are widely popular among nonstudents of same age group, and only slightly less widespread among older age groups. So thinking about jeans is a good way to begin a discussion on popular culture (Fiske, p.1). Clothing is one area in which one can witness huge changes as part of the pop culture changes. Earlier, Americans used pants stitched in different ways. Tight pants, loos pants and bell bottom pants were the symbols of fashion at some periods of time in the past. However, the present era is the era of jeans, especially blue jeans. Majority of the celebrities, not only in America, but all over the world are fans of blue jeans at present. Even though jeans provide a rough look, even the soft hearted females are currently fans of jeans. One of the unique characteristics of jeans is the fact that it attracts all people irrespective of their religion, race, culture, gender, socioeconomic status, age etc. Apart from jeans, T shirts also attract Americans very much. Half pants is another major way through which Americans express their fashion concepts. Only on formal occasions, Americans use formal dressings like pants and coats. On all other occasions they like to wear jeans, T shirts, half pants etc. The gap between two different fashion trends has been reduced completely over the past few years. “Apparel designers used to have an eighteen-month lead time between concept and sale. Now they're reducing that to a year, or even six months, in order to react faster to new ideas from the street” (Who decides what's cool? Certain kids in certain places-- and only the cool hunters know who they are). Current generation is always looking for new ideas and concepts. The better living standards and advancements in science and technology helped them in doing so. For example, the advancements in computer technologies or digital electronics brought huge changes in America and other parts of the word. The size of the computer has come down gradually and as a result of that, laptops, palmtops and gadgets entered the market. Now a mobile phone like Samsung Galaxy S2 or iPhone can perform the activities of a computer without many problems. It is difficult to see an American without a ...Show more
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Summary

Popular Culture Today Popular culture or pop culture refers to the ideas, perspectives, attitudes and life styles through which human life is developing. Since science and technology are developing so quickly, our perceptions about life and this world are changing rapidly…
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