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Journalism & Communication
Pages 8 (2008 words)
Popular Culture Today Popular culture or pop culture refers to the ideas, perspectives, attitudes and life styles through which human life is developing. Since science and technology are developing so quickly, our perceptions about life and this world are changing rapidly.
No country seems to be free from the rapid growth of popular culture. The only difference is that in advanced countries the growth of popular culture may takes place much rapidly than in underdeveloped countries. For example, soft drinks were signs of lavish life styles earlier and it was available in western countries only. However, it is available in all parts of the world at present. In other words, cultural changes or life style changes are taking place in all the corners of the world. Even the tribal people or the people living in rural areas are changing their life styles periodically. Even in some of the most patriarchal societies like Saudi Arabia, one can visualize pop culture changes. America is a country which is striving for changes. Many people are of the view that cultural changes or the development of new popular culture normally originates from America. Since America is a liberal society, it can accommodate any changes. Religion has not much role in politics or social life of the people and therefore America can welcome or accommodate any changes in pop culture easily. This paper analyses the trends in changing popular culture in America. Students may not be typical of the population as a whole, though jeans are widely popular among nonstudents of same age group, and only slightly less widespread among older age groups. ...
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