While marketing to teenagers has been predominant, reporting of marketing practices via social media has substantially exacerbated in today’s world. Social media has provided business enterprises with a platform where they can directly interact with potential consumers, and subsequently lure them into buying. As a result, social media has redesigned the mode of doing business for many enterprises.
Businesses identify their targets and implement strategies to influence these targets. In so doing, a relationship is established based on how convinced the targets are. For instance, marketing that targets teenagers has been reported to assess and evaluate the factors that influence teenage buying behaviors (Bax, 2012). Social media has emerged as a substantial influencing factor in determining teenage consumption trends for differentiated products and services, ranging from edibles to clothing or even luxury