Wool and the Gang: Manifesto for a Diffirent Kind of Fashion

Wool and the Gang: Manifesto for a Diffirent Kind of Fashion Article example
Journalism & Communication
Pages 3 (753 words)
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There is a new gang on the block, and although they call themselves “gangstas”, they are not hoodlums, nor are they teenagers spoiling for a fight and lurking in dark doorways late at night.


Wool and Gang is an inspirational new fashion design and production team with a mission: “to blow the cobwebs off knitting, take it out of the attic and make it a superstar”.1 One of the most traditional of crafts has just been brought bang up to date with a philosophical twist. It is catching on thanks to a sophisticated blend of ancient craft and hyper modern, social networking know-how. Most of us already know that wool is one of the world’s most wondrous natural products, strong and soft, warm even when wet, and deeply resonant of the past. The best quality woollen garments have proved their value as a classic component of any wardrobe. Knitting now is a global business, gradually shifting its center of gravity towards the East as hand knitting becomes ever more expensive in the West. Machines now produce by far the majority of knitted goods, and this commercial trend is what brought Wool and the Gang into action. Wool was in danger of going out of fashion because it was trapped in the machine age, commodified beyond recognition, and mass produced to the point that no self-respecting young person could find any connection with it. It all started with Swiss born former model Lisa Sabrier and New Zealand geography graduate and photographer Carolyn Main. Both women possess a strong orientation to home and family along with an adventurous, globe-trotting spirit. ...
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