Representation and textual analysis - Essay Example

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Representation and textual analysis

In fact, in contemporary studies, the ideology receives little headway in terms of historical importance. Much of the recent developments in technology and the consequent implications of mass media are credited with the invention of the celebrity culture as complemented by the metamorphosis of the public sphere, when in reality, the societies of age also exhibited the celebratory mechanisms as far back as the 18th Century. The use of the word celebrity can be traced as far back as then, finding its roots in languages other than English. Celebrite is a French iteration of the word (which when converted into English translates to either fame or celebrity) found numerous usage throughout the late 18th century (Lilti, 2008, p.55). As the usage grew, the notion of celebrity was etched in the minds of the audience as distinct from fame and reputation since the latter two were restricted to the knowledge of one’s presence amongst relatively immediate acquaintances as opposed to complete unknowns. Thus, the ideology is not restricted to modern times, granted the contemporary face of celebrity is much more fierce and enveloping in nature due to the presence of mass media and stardom. ...Show more

Summary

Representation and Textual Analysis Introduction The ideology of Celebrity extends to each individual culture in the most prevalent extension of its traditional meaning, carefully honed out by the implications of mass media. In general, celebrities usually encompass an enriched lifestyle filled with fervors of taste, importance, and desirability for their audiences, undergoing lifestyles which exist almost parallel to those of average people…
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Kent, M. L., & Taylor, M. (2002). Toward a dialogic theory of public relations. Public Relations Revieq, 21-37. Ledingham, J. A., & Bruning, S. D. (2000). Public Relations as Relationship Management: A Relational Approach to the Study and Practice of Public Relations.
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