Corporate Social Responsibility and Mass Media

Corporate Social Responsibility and Mass Media Essay example
Masters
Essay
Journalism & Communication
Pages 11 (2761 words)
Download 0
Corporate Social Responsibility and Mass Media I. Introduction The projection of adoption if not the actual practice of corporate social responsibility is an irreversible trend in many corporations today. The majority of Fortune’s top 250 corporations “are actively pursuing Corporate Social Responsibility initiatives” or CSR (Dunne 2007, p…

Introduction

The Story of Corporate Social Responsibility (2006), Dunne said that corporate social responsibility has eventually come to mean “responsiveness”. “Responsiveness” does not imply any particular action but a range of actions or range of possible responses based on a company’s perception of social or consumer needs and the company’s role in responding either to society’s or the consumers’ needs. Carroll (1999, p. 268) explained that meaning of corporate social responsibility has undergone an evolution from its “beginning in the 1950s, which marks the modern era of CSR.” Carroll (1999, p. 268) pointed out that the “alternative themes” in corporate social responsibility “included corporate social performance (CSP), stakeholder theory, and business ethics theory.” Against the Dunne (2007) viewpoint, the Carroll (1999, p. ...
Download paper
Not exactly what you need?

Related papers

Mass media in Saudi Arabia
Saudi Arabia achieves control of the media mainly through the Ministry of Information, which administers the national news agency and the broadcasting services, and is responsible for applying censorship regulations (Rampal, 1994). Simons (2006) states that the three main roles played by mass media are as mirror, witness, and transmitter. This refers to the necessity for media to reflect the news,…
Social Media Networks: Challenges and Opportunities to Shape Public Opinion
This study examined the role played by social media networking in creating a higher level of political activism sufficient to overhaul the entire social order. It addresses the popular belief that social networking is responsible for the succession of political overthrows and unrest in the Middle East since 2010 to the present. The study concluded that while social networking has played a crucial…
The impact of social media on public relations practice
Introduction There has been a significant change in the media landscape during the past couple of decades particularly due to the advent of social media which has singlehandedly revolutionized the concept of communication. The world of media and communications has taken giant strides towards development from its humble beginnings dominated largely by print media and radio broadcasts to the use of…
Interation of Mass Media, Government, Media Owners
It is also managed as strategic business information marketing. These days, Canada Media Directory (2011) listed 1,489 newspapers, 1,878 magazines, 245 television stations, 810 radio stations, 561 interactive websites, 1 alter native advertising media, and 211 registered out-of-home multimedia which is powerfully influencing Canada’s governance. This study will delve how media owners, government…
Media and Cultural Landscapes
Most of my medium consumption happened using telecommunication gadgets such as mobile phones. Other activities that are part of media consumption entail playing online games, reading newspapers and charting over the social network sites. Lastly, I read posters and other forms of public advertisement. This paper discusses on the effects that media consumption has on the “Corporations, Social &…
How Mass Media and Communication Changed Great Britain Over the Last Years
Apart from transmitting the culture of a society from one generation to another, the mass media is very important in collecting information on the various aspects of human life like health, education, environment, economics, politics, culture and social changes. They then communicate any changes in these and help in correlating the many parts of the society in regard to changes in the environment.…
corporate social responsibility
The corporate social responsibility policy by the Star Bucks Company is classified into, moral sourcing, community missions, global responsibility report and environmental programs. This paper seeks to analyze Starbucks CSR basing on their four main approaches. To begin with the community initiatives, star bucks coffee company has settled on different ways to give back to the community. The…