Funding of Media Venture - Essay Example

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Funding of Media Venture

It is the main concern of the following paper to discuss with examples of the key requirements for, and obstacles faced when, seeking funding for a media venture. For a media firm to be able to secure funding, one of the requirements in many cases is a business plan which contains a solid business concept. This is because the funding agencies like the donors, banks or sponsors expect a return out of the funds they invest in the media venture. For this reason, they believe that a media firm with a good business concept would be able to compete effectively with other media firms and in the end make profit. However, the media firms that do not have sound business concepts will in most cases find it hard to acquire funds because they are perceived to be risky businesses that may not compete effectively in the media industry. A good business concept in this case will include details of the winning product and services in form of quality advertisement and creative thinking by the media personnel especially the journalists, the presenters and writers. Hewlett-Packard Company for example required that those media companies that seek funding must first ensure that they have a sound business plan. Product viability is another key requirement that venture capitalists tend to look at before providing funding to the media firms. They first look at the probability of success of the product that the media wants to offer in the market. ...
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The researcher of this present paper will attempt to explore the key requirements for media organizations seeking funding. The current study will also discuss the various obstacles that the media firms face when seeking funds from various sources. …
Author : akozey

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