Media  Essay example
Masters
Essay
Journalism & Communication
Pages 16 (4016 words)
Download 0
Funding of Media Venture Name Institution Date Topic 3: ‘Good creative thinking and a winning product are only one component of developing a successful media firm, securing long term funding is just as important’. Discuss with examples of the key requirements for, and obstacles faced when, seeking funding for a media venture…

Introduction

This is mainly the case considering that the firms experience a lot of obstacles in this pursuit. The paper seeks to explore the key requirements for media organizations seeking funding. It will also discuss the various obstacles that the media firms face when seeking funds from various sources. Solid Business Plan For a media firm to be able to secure funding, one of the requirements in many cases is a business plan which contains a solid business concept. This is because the funding agencies like the donors, banks or sponsors expect a return out of the funds they invest in the media venture. For this reason, they believe that a media firm with a good business concept would be able to compete effectively with other media firms and in the end make profit. However, the media firms that do not have sound business concepts will in most cases find it hard to acquire funds because they are perceived to be risky businesses that may not compete effectively in the media industry. A good business concept in this case will include details of the winning product and services in form of quality advertisement and creative thinking by the media personnel especially the journalists, the presenters and writers. Hewlett-Packard Company for example required that those media companies that seek funding must first ensure that they have a sound business plan1. ...
Download paper
Not exactly what you need?

Related papers

Media Audiences
Therefore, no one can neglect the truth that the humans are now living and belonging to the society that has exquisitely become reliant on science and technology (Arthur, 2009). In fact, according to one of the authors “Technology is one part of the complex of relationships that people form with each other and the world around them; it simply cannot be understood outside of that concept”…
Media
Media as a form of communication was introduced about 550 years ago. In the past, there was only print and audio form of media; in the form of newspapers and radios. There has been a lot of growth in the media especially with the introduction of technology. Innovation in media related technology has ensured that the members of the public can access more information and in a timely manner. One of…
Media
Table of Contents Thesis Statement 2 Introduction 4 Astonishing Effects of Newspapers……………………………………………………………4 Conclusion 5 References 7 Introduction A newspaper is a type of publication, which offers varied types of valuable news and information regarding varied aspects to its customers. It mainly attempts to offer real news to the viewers, so as to…
Media
In most cases these new forms of media especially the internet makes communication to grow denser, more involving, more complicated, and networked to access the information or facts, more chances to involve public speech and to boast a mutual action by the protestors. It must be noted that technology does not lead into political revolution; but what it does; it offers new potentials and impel new…
Social Media
Michael Haenle in and Andreas Kaplan describe social media to mean "a set of Internet-based appliances that exploit the technological and ideological basics of Web 2.0, as well as permit the formation and interchange of user-generated information (2010). Additionally, social media hinges on web-based and mobile technologies to form extremely interactive programs through which communities and…
Media
‘Hot’ media was descriptive of elements of the mass media such as radio, newspapers and magazines. These media types give a lot of information to the reader or listener but do not give room for a lot of sensory involvement or completion on the part of the listener or reader. What McLuhan described as "cool" media included media sources like television as well as the telephone or television.…
Media
In the article “New media, counter publicity and the public sphere” the authors provide the overview of the work of Habermas and his main ideas. In the works of Habermas, where he depicts the ups and downs of the public sphere, the special attention is paid to the special place of the public that criticizes media. He noticed that because of some changes, which happened due to the development…