Sears Case Study Case Study example
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Journalism & Communication
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Sears Communication Strategy Memo To: Arthur Martinez From: The Vice President, Sears, Roebuck & Company Date: January 16, 2012 Subject: Communication Strategy Advice Background Sears Roebuck & Company woke up to some grave allegations which called for potential chances for legal as well as criminal proceedings against the company by the United States Department of Justice.


It was stated by the United States Department of Justice that the company had been indulging in such an unethical practice deliberately and that the constitutional rights of numerous of their customers were dishonored in a methodical manner. The criminal accusations along with the ethical fall were expected to result in a heavy loss of about $500 million Dollars for the company. The illegal and unethical practices started getting noticed when an appeal was made by an immobilized security guard to the Bankruptcy Court of Boston requesting the revival of his case. It needs to be mentioned in this regard that the Judge of the court Carol Kenner had previously released the security guard named Francis Latanowich from his debts. However, after a passage of certain period of time, the person was again asked to pay back the outstanding debt. This incident made Francis Latanowich to request for reviewing his case again (Eugene D. Fanning Center For Business Communication, 2010). Discussion The accusations brought against the company were considered to be quite grave and fatal owing to its impact on the reputation and business of the company. ...
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