Theories and Models of Journalism - Essay Example

Only on StudentShare

Extract of sample
Theories and Models of Journalism

The theory of the spiral of silence was proposed by Neumann in 1974 (Spiral of silence, 2010). Through this theory, she attempted to examine the reasons for the misjudgment of the Germans towards their political leaders and political positions, and felt she could find a reason for the support of the Germans for such political positions as would result in their social degradation and humiliation (Spiral of silence, 2010). This theory essentially concerns itself with public opinion and the expression of that opinion. It claims that the expression of public opinion is dependent on three factors, which basically form the psychological basis of the general public: the public has a sixth sense about popular beliefs and the direction of opinion without having access to any official reports (Spiral of silence, 2010); they are fearful of being neglected and socially isolated (Spiral of silence, 2010); and due to this fear, they are very reserved when it comes to expressing minority beliefs and opinions, choosing rather to remain quiet or change their opinion towards the popular form than to adhere to their minority opinions (Spiral of silence, 2010). Banking on these three factors, the mass media tends to direct the public opinion towards a specific direction, favoring a specific side to an issue. Therefore, it is not necessary that whatever the media depicts is true of the general opinion. ...
Download paper

Summary

Harris Kamran Journalism and Mass Media Analytical Paper 17 January 2012 Theories and models of journalism and mass communication The paper purports to discuss two theories related to journalism and mass media, namely the theory of the spiral of silence, and the political-economic theory…
Author : alejandra09

Related Essays

In what ways has Internet changed fashion journalism?
The paper tells that social technologies are no longer a niche market of lifestyle activities for the user of the Internet. Blogs, video-sharing applications and social networks are becoming mainstream activities globally, thus changing the methodology of relationship with media and fashion. The mainstream properties of Internet usage are dominating the distribution and flow of information in very wide demographic audiences. Traditional fashion journalism, such as fashion magazines, provided limited opportunities for gaining market interest or disseminating information as these sources of...
12 pages (3012 words) Essay
Fashion journalism and Internet
It is not clear when this great disparity in the presentation of media began, but it is evident that there has been a great change in the presentation of fashion journalism by the media (Hall-Duncan 1979 pp.23). Among the contrivances that led to the development of fashion journalism before the introduction of internet include use of print media like magazines, televisions that aroused the curiosity of many people towards journalism. Breward (2003 pp.18) indicates that with the invention of internet, the mass had already devised an idea about fashion and its benefits. It is as a result of...
11 pages (2761 words) Essay
Journalism Portfolio
Most news may be intended to deflect or defuse public opinion on matters of great importance and editors can influence the direction of how opinion is shaped. When a newspaper is owned by a politician, then there might be truth to the statement that “news is what someone, somewhere wants concealed” as in the case of Italy today. As mentioned earlier, this newspaper is mostly of community-type of publication and so most of its stories are local in nature. Most of the sources were the local news reporters that had gathered the news scoop within their areas. However, some of the news with a...
4 pages (1004 words) Essay
Investigative Journalism Essay
Journalism is also a profession and as such is bound by its own code of ethics and the code of professional conduct. This means all accredited journalists have to follow the strictest guidelines on certain matters such as confidentiality of their sources and how information in their reports was obtained in the first place. Its primary purpose is supposedly to discover or uncover the truth in many diverse areas of public interest such as organized crime syndicates, government corruption or corporate shenanigans of which there are many examples. Investigative journalism serves an important...
4 pages (1004 words) Essay
Theories and Models of Communication
The hypothesis of communication assists individuals in comprehending this phrase, since communication involves analysis of facts to deduce the meaning. Failure to evaluate these facts of information might lead to failing to deduce the correct interpretation. This way this hypothesis assists in analyzing information. For instance, it is easy to discern someone’s intentions; by the way, they speak. Lack of these visible signs might imply otherwise (Griffith, p.10).
...
5 pages (1255 words) Essay
The Usage and Significance of Aliases in Online Journalism: A study of the Al-Eqtisadiah newspaper, Saudi Arabia
This is because most traditional newspapers utilise the Internet to disseminate their information quickly and conveniently. This is done effectively through the use of social networking media and systems like Facebook and Twitter (Kuzma, 2010; Batkiewicz, 2011; Fuchs, 2011; Janssen, 2012). Most traditional newspapers have online newspapers which they run alongside the traditional papers that they sell. These online newspapers have the advantage of speed and convenience. This is because as the number of users of the Internet continues to increase, more and more people spend more time reading...
15 pages (3765 words) Dissertation
Journalism portfolio
The gathered information shows that there must be unique factors behind the popularity of the Ray-Ban sunglasses, helping it beat competition in the market. The portfolio therefore, mainly aims at establishing these factors, which have contributed to the success of the Ray-Ban sunglasses worldwide. In the portfolio, there is different information, and findings about Ray-Ban, including its other products, challenges, and its marketing strategies. First, it was important to understand and be familiar with the Ray-Ban Company and its history, before delving deep into its business operations. It...
4 pages (1004 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!