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Theories and Models of Journalism
Journalism & Communication
Pages 4 (1004 words)
Harris Kamran Journalism and Mass Media Analytical Paper 17 January 2012 Theories and models of journalism and mass communication The paper purports to discuss two theories related to journalism and mass media, namely the theory of the spiral of silence, and the political-economic theory.
The theory of the spiral of silence was proposed by Neumann in 1974 (Spiral of silence, 2010). Through this theory, she attempted to examine the reasons for the misjudgment of the Germans towards their political leaders and political positions, and felt she could find a reason for the support of the Germans for such political positions as would result in their social degradation and humiliation (Spiral of silence, 2010). This theory essentially concerns itself with public opinion and the expression of that opinion. It claims that the expression of public opinion is dependent on three factors, which basically form the psychological basis of the general public: the public has a sixth sense about popular beliefs and the direction of opinion without having access to any official reports (Spiral of silence, 2010); they are fearful of being neglected and socially isolated (Spiral of silence, 2010); and due to this fear, they are very reserved when it comes to expressing minority beliefs and opinions, choosing rather to remain quiet or change their opinion towards the popular form than to adhere to their minority opinions (Spiral of silence, 2010). Banking on these three factors, the mass media tends to direct the public opinion towards a specific direction, favoring a specific side to an issue. Therefore, it is not necessary that whatever the media depicts is true of the general opinion. ...
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