Effective Political Communications Essay example
Journalism & Communication
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Name Instructor Course Date Effective Political Communication Introduction Umland (1999) in his review of the article entitled; ‘The Grass-Roots of Russia’s Second Revolution’ indicates that ‘politics is … understood as a decision-making process characterized by a constant communication and interaction between the State, on the one side and independent political and civil society.’ Effective political communication is critical for a country to maintain a good reputation in how it deals with those who should benefit from the political process - citizens.


McNamara (2010) definition of effective is worth mentioning here – ‘reaching the citizenry in such a way as to impact their views in a positive way.’ Numerous communication theories have been put forward in order to analyse communication in the political sphere. Grunig and Hunt (1984) has put forward four models of PR, three of which emphasise one way communication and a two-way symmetrical model which is the ideal situation for a democracy and thus for effective political communication,. This model employs communication for the purpose of negotiating with publics, resolving conflicts, and for the promotion of mutual understanding and respect between the organisation and its publics. Present day political communication seems to be lacking to a great extent in this regard. This paper looks at the work of a number of writers/researchers who have done work in the area of political communication. Each of them has put forward their theory on political communication. ...
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