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Case Study example - Procter & Gamble Paper
Journalism & Communication
Pages 4 (1004 words)
Procter & Gamble Analysis The company ‘Procter & Gamble’ (P&G) came into existence after the partnership between the two European immigrants named William Procter and James Gamble was formed. William Procter was an established candle maker while James Gamble produced soaps…
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This became rather beneficial for the P&G to improve its brand image and position in the market among others. In the year 1890, Procter & Gamble integrated extra funds so as to enhance the business process of the P&G. Moreover, innovative machines and analytical labs were also introduced so as to improve the soap making procedure of P&G. It was the first research labs in the American industry which augmented the status and the corporate image of P&G in the market among others and marked the company as a market leader (Eugene, 2005). After that the company continued to expand and develop for the next 120 years with the help of extensive research and development, modernization and global expansions. Apart from this, P&G also developed new products such as Tide detergent and Crest toothpaste, which became quite famous in the market. This ultimately facilitated P&G to become a global market leader by 1993 resulting in the enhancement of the sales by US$30 billion. At this time, P&G was not only a market leader but also an innovator of new product lines which were highly appreciable among the other competitors. This helped to improve the market share and the brand identity of the company in the international market. This as a result improved the turnover of the company to a wide extent. Still, P&G continued its pace of movements and in the year 1999, it purchased a pet food producing company Iams. ...
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