Principles of advertising - Essay Example

Here Here Here Here An Analysis of Pepsico Inc. It is virtually impossible to think of soft drinks and snack food without PepsiCo Inc. or one of its many brands (Lays, Doritos, Gatorade, etc.) coming to mind. Though it started as an American business, PepsiCo services many countries and has gained a huge amount of popularity worldwide (Moss Kanter et al.). This company is a consistently high earner, but must be constantly operating as a "well-oiled-machine" to remain at the top. The greatest strengths of PepsiCo are the companys consistently large earnings and multinational presence.

Another important strength is the diverse range of products offered by the company. However, the vast variety of brands and products may also be the companys biggest weakness as it makes it almost a certainty that some items will not become popular. It also makes it difficult to give all of their products enough attention when it comes to staying up-to-date with market changes. Regardless, PepsiCo has the opportunity to increase sales at almost any time simply by exploiting their strongest markets through raised prices and the introduction of new, well-researched, and desirable products.

The biggest threat to the continued growth of PepsiCo is the Coca-Cola Company, whose focus on beverages has kept it on top of the market. PepsiCo is a strong company with a lot of power and much to offer the public. Moving forward, they will likely be focused on overtaking Coke. The only way to accomplish this may be to become less diverse, so that more time and resources can be given to their top sellers.Works CitedMoss Kanter, Rosabeth, et al. "PepsiCo, Performance with Purpose, Achieving the Right Global Balance.

" Harvard Business School Organizational Behavior Unit case 412-079 (2012).