Analysis of Branding Concept - Assignment Example

Branding is a perception game. The better marketers can build a brand, the more likely they are to make profits for the company. Branding goes beyond just a product, the product’s features and benefits branding is about how well consumers relate to those products, services, or any organization.

Branding is a customer-centric approach rather than a product-centric approach which means that marketers today need to understand a brand’s target audience better than ever before, to occupy a unique and premium position in the minds of consumers. For that, they need to create emotional bonding of brands with consumers require a great deal of research on the brand’s target audience, and need to know deep consumer insights about them that could eventually help in not only designing a product according to their needs but also planning brand’s communication directed towards their specific behaviors related to brand’s product.