StudentShare solutions
Triangle menu

Media in the social media age : News analysis and media management plan - Essay Example

Not dowloaded yet

Extract of sample
Media in the social media age : News analysis and media management plan

Proactive Plan Integrated Plan for Industrial Mass Media and Social Media Activity The company should use all available avenues in the EMEA region to advertise the show before its release; including traditional media and contemporary media. Traditional media in the EMEA region include television and billboards, the former having two categories, pay TV and free TV. The agencies in those regions should contact both the service providers and content providers to ensure that adverts for the show appear in the evening just after prime news for maximum publicity. In addition, they should contact advertising firms and rent billboards for use in the two week period before the launch (Clow and Baack 2007, pp. 165-171; Kurtz 2010, p. 64). Internet powered media like social networks, blogs and internet advertisements should serve as suitable channels for informing the public of the show. The firm will open pages for the show in all main social networks, and the cast will interact directly with their fans. Secondly, there will be a blog whose main function will be to receive the people who have been redirected from website advertisements. This blog will contain all schedules for the show, behind the scenes footage, and any other information the firm deems necessary for viewers. The firm will have to constitute a committee whose main functions will be to ensure that all goes as planned, and identify any weaknesses in the plan (Kaplan and Haenlein 2010, p. 63). Briefing Sheet for Retained EMEA Region PR Agencies All agencies should abide to a set of guidelines to ensure a smooth and successful launch of The Spin Crowd; otherwise, the work force in the various agencies should use their best judgement to ensure maximum publicity without compromising the efforts of others. These guidelines include: The accepted medium of communication is email, which should always be accompanied by a follow up call. Every agency should implement requests communicated to it within the given timeline; if not so, the agency should communicate to the headquarters with immediate effect. Failure to take one of the two measures attracts heavy fines, a license revocation, or both. On reception of any requests from the headquarters, every agency should state when and how the agency would implement the request. When setting timelines, all the agencies should consider the time differences depending on the region. Other requirements will be communicated to agencies as they emerge (Johnson 2005, p. 218). Program Adaptations The EMEA region has many countries and localities with varying cultural, economic and legal aspects; and the show may need to be adapted to ensure maximum viewing. For instance, some countries require that programs aired on national television should not contain strong language among other limitations. Therefore, the firm will censor and /or rate the program accordingly in adherence to the local requirements. In addition, depending on if the program will be aired on free TV or pay TV, it may need to be adjusted by shortening some episodes to make room for advertisements and fit into the schedules of the stations. Finally, interactions with fans will indicate the age or social classes that are interested in the program and make appropriate modifications, if necessary. This way, ...Show more

Summary

Media in the Social Media Age: News Analysis and Media Management Plan As Command PR prepares to launch season 2 of its famous The Spin Crowd reality show in the EMEA region on June 22, 2012, the company management ought to prepare for the show’s reception, considering the criticism it received during the first season…
Author : nolanreba
Media in the social media age : News analysis and media management plan essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Media in the social media age : News analysis and media management plan"
with a personal 20% discount.
Grab the best paper

Related Essays

Creative and media strategy
This report aims to study the theories of communication which are an effective means of communication, the link between client and agency. This project report has been divided into two parts section A and section B. Section A deals with two topics whereas Section B with one topic.
11 pages (2750 words) Essay
News Media Analysis
Two guests were present to provide insights into the day’s political issues of Latino and the women’s vote in the upcoming battle for the white house between president Obama and Mitt Romney. Present in the studio was Sue Kelly, a former Republican congresswoman from New York and Chuck Rocha, an executive at the Hispanic caucus joining the discussion from the Fox news Washington DC bureau via satellite.
6 pages (1500 words) Essay
Media Analysis and Engagement Plan
In order to retain the old market and gain new followers as well as showing their resilience and capability in creatively designing their own products, in 2012 the company released an upgraded version of their flagship mobile phone product from their high-end smartphone lines, the Samsung Galaxy S-III.
8 pages (2000 words) Essay
The Age of New Media
The globalisation policies have helped bringing the world together. Information technology led networking has made it possible to communicate with anybody around the world with ease. This has not only helped the business community, but it has also helped in carrying out research activities, information exchanges, telemedicine, IT-enabled services etc.
10 pages (2500 words) Essay
Chinese TV in New Media Age
This is a "generic term for the many different forms of electronic communication that are made possible through the use of computer technology." (New Media. 2003). The term implies that in the modern world information and data communication happens at a fast pace with the use of desktop and laptop computers and even the handheld devices.
20 pages (5000 words) Essay
News Media Analysis
Wade, it was that 1974 Supreme Court decision that ignited much of the present acrimony and emotional rancor so often seen to be expressed on both sides of the abortion question. Conservatives and Rightists typically take a stand against abortion by claiming that it is
2 pages (500 words) Essay
Compare and contrast the ways that social media marketing can help organizations to market their products
After the analysis of these factors, the report has justified whether social media marketing is truly effective for the business organisations in the 21st century. The report has emphasized
20 pages (5000 words) Essay
Social media plan
Over the last ten years, many firms have automated their services due to the innovations realized in the IT sector. Essentially, the advent of computers and smartphones has led to increased productivity and efficiency, diminishing labor outlays and minimizing
6 pages (1500 words) Essay
Social media plan
Traditional marketing strategies like print and television ads are highly expensive and their utility is less compared to modern marketing activities such as social
10 pages (2500 words) Essay
Progress Report For the dissertation (Social Media in the UK)
In fact more people toady find it more convenient to seek services at the comfort of their homes or offices rather than physically making their way to the offices of the service providers to do the same. The aim of the study is to explore the
30 pages (7500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation