Verizon Media Ltd T/A Virgin Mobile Advertisement - Essay Example

The terms and conditions apply to the insurance that would not cover if a consumer left the phone on the train intentionally. If the phone was left on the train by mistake, the phone would be covered. This problem could have been solved with one word; accidentally. If instead of ‘So there’s no need to worry…even if you leave it on a train’, the sentence read ‘So there’s no need to worry…even if you accidentally leave it on a train’, the whole misunderstanding would have been avoided.

While this incident was probably an oversight, one word can save litigation. Advertising should be straightforward because consumers do not like to be tricked. It makes more business logic to keep the consumer’s trust. One word can keep this type of litigation out of the press. Then the consumer remembers the advertisement, not the litigation. Business brand and reputation should come first over misleading advertising. There is too much reputation to lose. The Sun hacking incident is one situation that might be challenging.

Rupert Murdoch set up a management and standards committee to investigate reporters at The Sun. Murdoch questioned whether he had made the right decision to set up the management and standards committee at a private summit in London on Wednesday with many of the senior Sun editorial executives and journalists who have spent more than a year on bail about allegations of payments to police and public officials for stories. (O’Carroll and Greenslade 2013)It would be hard not to inform myself and other colleagues if the allegations were true.