Public relations also involves the organizations or individuals gaining exposure to their audiences using different topics, debates which are of public interests and news articles mostly requiring no direct payment (Seitel, 2007). According to Messina (2007), the aim of public relations in the company is to persuade the members of the public, their investors, employees, partners and other different stakeholders associated with it. The company persuades all the stakeholders to maintain a certain point of view about their products and services, the leadership and other issues including the political decisions. Some common activities involved in communication to public include speaking at conferences, working with the press to deliver information, and the entire communication by employees to the general public (Rubel, 2007). In this aspect therefore, normative ethics is applied by the individuals or organizations to determine the information delivered to the public if they are true or false. The amount earned globally in the communication sector, specifically in advertisements have barely declined and most of the traditional media outlets have declined their circulations in favor of social media and online news sources. The death of newspapers as a means to pass information to the public was even tracked as explained by Paul (2008).
Normative ethics is one of the branches of philosophical ethics which has the objectives of investigating the questions that arise when tackling moral issues. It simply means that it is the study of the ethical actions for one involved in the communication sector. …
Thus, corporate responsibility (CR) has been associated with positive values and exemplifies the activities and intentions of an organization in respect to their societal duties. This paper focuses on the importance of CR communication, strategies for communication, and the stakeholders involved.
Professionals normally work in the background with research on public opinion, courting of journalists, and sending press releases (Gregory 2).This is done to position their employers as ethical, concerned, and positive role models. I recently talked to Tatiana Soprano,the PR manager at Ritz Carlton in Biscayne, Florida.
Furthermore, it is important that those engaged in communication be good at questioning, analyzing gestures, and evaluating the context of communication. Basically, for communication to take place, there must be a person sending a message, the message itself, the medium of conveying the message and the recipient.
In fact, PRSA has a code of ethics, which is aimed at guiding members during operations in order to consider their ethical responsibilities (PRSA, Member, 1). Affiliation to PRSA involves a commitment to ethical practices, which facilitate efforts to acquire public trust.
actions are based on communication between different entities and effectively passing your message across to the concerned party can help one prosper; failure to do so, on the other hand, can lead to a disastrous outcome. Effective communication, therefore, is fundamental for
n models that he came up with are two-way symmetrical model, press agentry model, public information model, and two-way asymmetrical model (Duhe, 2007). The four models are driving and bringing the scientists to comprehend their conduct in activities such as campaign and
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