Strategy Book for Sundance Market - Essay Example

College Strategy book SWOT analysis for Sundance Market Sundance has been operating from a fixed location in Oregon since 1971. It deals in organic foods with a well-stocked production department. The products offered also include wines and beers, a favorite on the market. To achieve the goal of healthy eating, the business favors the consumption of whole foods. Strengths The increased awareness among consumers about the danger of lifestyle diseases increases their affinity for organic foods. This increases demand for the food products offered by the store. The products that the business deals in are free of any chemicals therefore, the cost of production is lower. This reduces the margins required and therefore the price charged for their products is lower. The company has several departments specializing in various products. The departments include wine department and natural foods departments (Hawkins 77). The company has been certified by the FDA to deal in various healthy food products. This assures the consumers that there will be no harmful side effects from consuming the products. Weaknesses Some of the consumers are not so concerned with the quality or health effects of the food they take in. The government has not taken up the challenge of supporting the production of organic foods. Compared to the subsidies given to producers of products such as corn, organic producers are not support. The supply chain for organic produce is not as well developed as that of the other products. Opportunities Increasing awareness in the public about the effects of healthy foods has led to increase in demand for organic foods. The economic conditions in the country are favorable for consumption of organic foods. Various events held periodically aim at increasing the public’s appreciation for organic foods. These include the tasting event held every Friday and Saturday evening. Threats There is always the competition from other dealers in organic foods. This trade has quickly become popular on the market and more dealers are setting up shops. Harsh economic times are causing more consumers to reduce their consumption to save money. Government regulations could change to the business’s disadvantage. Competitors Sundance market was established in 1971. Its main products are organic foods to promote healthy lifestyles. They also operate a restaurant in Oregon serving mainly vegetarian dishes. Their premises are open all week through from 7 AM to 11 PM. Its herbal department also stocks a variety of medicinal herbs that clients could purchase (Paul 12). One of the main competitors is Whole Foods. It was created in 1980 in Austin. It is more of a grocery store but deals mainly in organic food substances. Its produce is available in several supermarkets across North America. Walmart is another key player in the organic food market. It is a large-scale store with units in over 28 countries worldwide and almost 10000 stores. Their stores stock over 400 different varieties of organic foods. Costo are another competitor in the market. They have over 600 branches spread out over the country. However, even with their many branches and long reach, costo are still not able to exhaust the demand for organic products. However, they have succeeded in creating great customer royalty from their clients. Kroger has retail stores in about 31 states countrywide. They stock several varieties of the common organic food products plus several of their own custom brands. However, these variations in the products they offer can be cause loss of some of their market share. Audience Health experts and increasing awareness of the effects of food products that people consume has led to an increase in demand for organic food products. With rapid increases in the per capita income for consumers, there has increase in demand for fresh food produce. These mainly include fruits and vegetables. People rely on supermarkets and grocery stores for their food produce needs. A survey carried out by the Hartman group on consumer behavior in the USA shows that people purchase organic foods because of superior taste and benefits to their health. Safety concerns especially because of the processes through which the food is produced are another motivating factor to purchase these items. According to the Hartman study, comparing Asians, Americans, African and Hispanics, Asians and Hispanics were bigger consumers of organic foods. Several demographic factors are instrumental in influencing the feeding habits of consumers. These include education levels, age of consumers and race. Generally, consumers with higher incomes are more likely to opt for organic foods. They are usually more expensive than the ordinary inorganic foods. on the other hand, higher education levels in a consumer means that he/she understands the benefits and need for healthy eating. Family composition is another factor determining eating habits of consumers. Studies show that households with children under the age of 18 were higher consumers of organic foods. This is because they are better for their growth and development. Sundance market are distributors of organic foods. Their aim is to foster healthy living among their clients by improving the value of the food items they consume. Creative book Headlines 1. Come taste the difference 2. Organic is our pride 3. No chemicals come taste it 4. You should believe!! Come believe it 5. Don’t panic come 6. Why we are different 7. The best way to start your day 8. Why I believe in us 9. How to end your day 10. Why we are the best 11. Ten reasons to believe in us 12. Saving with Sundance 13. Do you want to feel change 14. How to save on wine 15. Do you believe in yourself 16. OMG!!! we are the winner 17. The best tastes ever 18. Chefs choices 19. We are healthy 20. Our reasons to satisfy you 21. Don’t make the same mistake again come to us 22. We assure you the best services 23. How to start your day with us 24. Do you have any reasons not to pass by 25. Don’t read this or you will stop by 26. Reduced prices for our customers 27. What girls want 28. Red wine special OFFER!!! 29. Special offer on how special products 30. How to stop the worry come visit us 31. You need it we have it 32. Ten reasons not to worry we are there 33. Don’t bother with the cooking, we do that for you 34. How to make pizza 35. Sundance is the best place to be this weekend 36. I believe 37. Lets do it together 38. How to avoid stress come to us 39. I believe we can make it together 40. Some few ways that we can understand wine 41. Hey!!! We have what you want 42. Did I tell you we are back in town 43. Some are not serious 44. Hey I want to make you feel it 45. Feel the taste 46. Winning with us 47. Best rates in town 48. Don’t I love our products 49. 100% originality 50. Tricks that makes us the best 51. Why most people think we are the best 52. Providing service for the past 10 years 53. Don’t start your day without mentioning us 54. Our products our pride 55. Even the best kids believe in us 56. Why we are the best competitor 57. Why they talk about us 58. Come find out 59. Are you hungry? 60. Do you want to experience a new taste? 61. Come compare our products 62. Did you know that we did it 63. How to end the week 64. Its Friday again 65. Best offers 66. Crazy offers 67. We are natural 68. I still don’t understand it!! 69. What a day!! 70. Healthy eating 71. Ten tips of becoming healthy 72. So much more we offer 73. Balance the equation of organic foods 74. Benefits of going organic 75. Our products are the best 76. Yes believe it we have it all natural 77. Why waste so much yet you can spend less 78. A thousand reasons to choose organic 79. Best place in town 80. How can you not believe 81. Organic it is 82. The best competitor 83. Servicing you for all this long 84. Did you know all this about organic 85. Nothing is impossible with us 86. Turning point in the food sector 87. It is possible 88. Why she comes here 89. Some of the reasons to be healthy 90. Our greatest inventions 91. What we came to realize 92. SAVE SAVE SAVE!!! 93. We serve the best meals 94. If we took some time 95. How we have grown all this time 96. The meals we make 97. Some of our clients 98. Did you know that we the next generation 99. Health first 100. Welcome to Sundance Natural Foods Newspaper ads Work cited Hawkins, David E, and Shan Rajagopal. Sun Tzu and the Project Battleground: Creating Project Strtegy from the Art of War. Basingstoke: Palgrave Macmillan, 2004. Print. Swot Analysis. Paul # 011 44 161 238 4056: Datamonitor Plc, n.d.. Print. The Creative Black Book. New York: Friendly Publications, 1970. Print. Read More