Walt Disney Company Research Research Paper example
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Journalism & Communication
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Walt Disney Company Research [Student’s Name] [Course Title] [Supervisor’s Name] [Date] Walt Disney Company Research Company Overview The Walt Disney Company was initiated in 1923 as a cartoon studio in one of the storefront buildings and over a period of eight decades, it has evolved into one of the most exceptional entertainment companies in the world with its diversified product and service portfolio which remains unprecedented because of its phenomenal quality commitment in creative content.


From Mickey Mouse series to Silly Symphony, Walt Disney, the founder, continued to foster a culture of creativity and innovation and his precision which lead the company to become one of the most successful and diversified corporations (The Walt Disney Company, 2012). From the success of animated cartoons, which won various Academy awards, the company soon developed related merchandise and initiated another stream of revenue that was followed by a new venture in action films including Treasure Islands and the television show during Christmas time. After the death of Walt, his vision was articulately carried on by his brother Roy, who carried out construction of the Disney land theme park as envisioned by his brother, on the 28,000 acres of land he had purchased in Florida and was later opened in Tokyo and Paris. After Roy’s death the company was then taken over by Card Walker, Donn Tatum and Ron Miller, all of which were initially trained by the Disney Brothers (DATAMONITOR, 2011). The Disney Company then initiated its Disney channel in 1983 featured by Touchstone Pictures, its film label. ...
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