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Rhetoric in Communication Theory
Journalism & Communication
Pages 5 (1255 words)
Rhetoric in Communication Theory Effective communication depends on the relationship between the different parties involved in communication. This applies to both spoken and written communication. Spoken communication is of greater significance since the speaker and the audience has direct contact…
Writers and speakers have varying intentions for the message in their communication and, this determines the appropriate rhetoric for use. On the other hand, communication theories are theories that attempt to give an explanation on why people communicate the way they do. Rhetoric and communication theories are two closely related subjects. This paper will therefore analyze the rhetoric in communications theories. There are various communication theories that define the relationship between the different parties involved in communication. The theories also explain why communication takes place in certain ways. Communication theories also explain how effective communication can be achieved by improving the relationship between the speaker and the audience. Cognitive dissonance theory is an important theory in communication. Cognitive Dissonance theory states that dissension experiences are avoidable. According to the theory, people tend to avoid information that conflicts with their beliefs (Lisa, 1975). Therefore, people will avoid a speaker whose information contradicts their beliefs and knowledge. In most situations, information that opposes the views of the audience is informative information. In addition, information aimed at persuading the audience can also conflict the views of the audience. ...
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