StudentShare solutions
Triangle menu

Semiotic Analysis Paper - Essay Example

Nobody downloaded yet
Thus by making use of print media, the recruiter is also attempting to make use of this power to enforce new thoughts and replace stereotypes. The depth of semiotics can be determined by the impact they have “at the point of consumption” (Eagleton, 1983), so we need to evaluate the explicit cues in light of the context in which they appear. When we look at the purpose of the message we can infer that the it was meant to be delivered to a mass audience at the same time, for this purpose print media or out-of-home media can be very effective (Machin, 2004). The message uses visuals as well as text to attract the attention of a large audience towards the noble profession of nursing. As we perform the semiotic analysis of the image, we infer that the visuals in the image are just the tip of the iceberg; this image delivers a great deal of implicit meaning. Since the advertisement is designed to attract younger audience towards the nursing profession, it effectively makes use of semiotic elements in a very aesthetically pleasing manner to deliver the message. According to Nava, young people today are very perceptual towards advertising, so aside from differentiating the marketing element of an advertisement, treat advertisements as aesthetically pleasing objects (1992, pp 15-21). Signifiers There are a number of signifiers present in this image. The first signifier here is a man wearing green scrubs with a stethoscope around his shoulder. The nurse appears to be a middle-aged man of African origin who has a confident smile on their face. The back ground is blurred so more emphasis can be made on this signifier. The second signifier is a group of four smaller images on the bottom-right side. The images show nurses performing very critical and life-saving duties in healthcare. The nurses in these images are also male. The third signifier is the headline on the top right corner that says “My nurse is a Hero, he saved my life”. The text is written in all-caps in a large font and is in white colour so that it stands out from the image in the back ground. It is also written within inverted commas which show that it is a statement by a person. The fourth signifier is the sub-heading which says “Are you man enough to save a life?” this text is in smaller font and appears at the bottom of the four smaller images. This text too is in white but not in all-caps. It also appears between inverted commas which show that it is a stated question for the audience of the advertisement. The fifth signifier is the logo of the recruiter which appears at the bottom right corner of the image. It is placed in a footer which is blue so that the logo stands out. The Sign The sign in this image is a little complex. To start with when one thinks of the term nurse, almost inevitably the image of a woman appears. On the contrary the term “nurse” is not gender-specific; a nurse could be a man. Another sign in this picture is that although the man is wearing stethoscope around his shoulders and wearing scrubs, we infer from the heading that he is a nurse and not a doctor. Most people relate stethoscopes to doctors and it becomes confusing when nurses are not wearing uniforms to distinguish them. Signified Presently women outnumber men a great deal in the nursing profession. This has little to do with their capabilities or lifestyles and more to do with the stereotypes of the profession. The term “male nurses” is as inappropriate as “ ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Semiotic Analysis Paper Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from https://studentshare.net/journalism-communication/58751-semiotic-analysis-of-an-image
(Semiotic Analysis Paper Essay Example | Topics and Well Written Essays - 1500 Words)
https://studentshare.net/journalism-communication/58751-semiotic-analysis-of-an-image.
“Semiotic Analysis Paper Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.net/journalism-communication/58751-semiotic-analysis-of-an-image.
  • Cited: 0 times

Summary

Semiotic Analysis The image that I have chosen for semiotic analysis is the print advertisement for Recruitment for the Healthcare profession. I have tremendous respect for nurses and in my opinion this is a very good print advertisement. According to Marris and Thornham (1999, p…
Semiotic Analysis Paper
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Semiotic Analysis Paper"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Information Systems Development from a Semiotic Point of View
Semiotics is one of the disciplines in the social sciences. It may be difficult to get a straight-to-the-point definition of the term semiotics as the concept applies to various settings. In simple terms, semiotics can be regarded as the study of signs. This paper focuses on semiotics as it applies to information system development.
11 pages (2750 words) Essay
Semiotic OR discourse analysis of a magazine advertisement OR TV advertisement
Semiotics is directly linked to the field of linguistics, which within its branch, studies the formation as well as connotation of language more explicitly. It symbolizes a tactic for the study of wordings or images not considering the modality. For these reasons, ‘wordings’ is any note maintained in a type whose existence is free of both correspondent and recipient.
4 pages (1000 words) Essay
Kitsch, irony, and consumerism: A semiotic analysis of Diesel advertising 2000-2008
The author of this essay aims to analyze the advertising campaigns of the Diese such as “Take Action”, “Global Warming Ready”, "The Future: A Musical to Believe In", its tagline and different approaches that are implemented. Diesel advertisers apply a “kitsch aesthetic and a camp sensibility” to their advertising.
2 pages (500 words) Essay
Semiotic is a discipline, which can provide a unified framework for conducting the different activities within information syste
This paper will investigate what semiotics is and what it can do for information systems. Particularly, its capability to provide a unified framework for the processes that transpire within information systems will be explored. For this purpose, a definition and background information are forthcoming, along with sections that discuss information system and the relationship between the two concepts.
12 pages (3000 words) Essay
Semiotic examination
It is a talk show by a popular host in the world and a motivational one in genre. The way the video portrayed has great effects on the viewers, though; this mainly depends on the contents of the video. In the attached video, which is the, subject matter it shows an introduction to a TV show.
4 pages (1000 words) Essay
Semiotic and Semantic Information
In this paper, I explore the common understanding of information and analyze how the semantic information can improve our communication in an organization. As human beings it is our natural tendency try to understand correctly both the direct communication and the underlying meaning of what is told or written to us without misunderstanding or miscommunication.
9 pages (2250 words) Essay
With this in mind, choose a specfic recent advertising campaigne and use it to consider how semiotic analysis might throw light on how either male or female gender is represented in contemporary British culture
Though this may be the case however, the realm of the semiotics does not at all exclusively lie in anthropology alone since some focus of the logical dimensions
10 pages (2500 words) Essay
Semiotic Analysis: Meal at Applebees Restaurant
The Applebee’s restaurant is an eating place many Americans are familiar with. Flipping through the pages of their menu, a customer is bombarded with services offered geared for selling to the feminine gender. The menu offers services that impact both mind and body including facial treatments and body massage.
2 pages (500 words) Essay
Market segmentation is central to the way in which audiences are targeted as consumers. Through the exploration of one ad or advertising campaign, analyze how this market segmentation works in practice. The essay should include: a) a semiotic analysis of
Segmentation is key in media production as it allows advertisers to understand their audiences with an aim of designing advertisements that suit the different target groups (Gasher, Skinner, and Lorimer, 2012, p.110). The following essay explains how market segmentation
5 pages (1250 words) Essay
A semiotic analysis of Carla Trujillo's What Night Brings
Firstly, she hoped and prayed that her father will go away one day; this was because of the abusive character that her father possessed. Though, at times her father was affectionate and loving, he would come home late at night and explode with
6 pages (1500 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Semiotic Analysis Paper for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us