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Journalism & Communication
Pages 6 (1506 words)
Semiotic Analysis The image that I have chosen for semiotic analysis is the print advertisement for Recruitment for the Healthcare profession. I have tremendous respect for nurses and in my opinion this is a very good print advertisement. According to Marris and Thornham (1999, p.
Thus by making use of print media, the recruiter is also attempting to make use of this power to enforce new thoughts and replace stereotypes. The depth of semiotics can be determined by the impact they have “at the point of consumption” (Eagleton, 1983), so we need to evaluate the explicit cues in light of the context in which they appear. When we look at the purpose of the message we can infer that the it was meant to be delivered to a mass audience at the same time, for this purpose print media or out-of-home media can be very effective (Machin, 2004). The message uses visuals as well as text to attract the attention of a large audience towards the noble profession of nursing. As we perform the semiotic analysis of the image, we infer that the visuals in the image are just the tip of the iceberg; this image delivers a great deal of implicit meaning. Since the advertisement is designed to attract younger audience towards the nursing profession, it effectively makes use of semiotic elements in a very aesthetically pleasing manner to deliver the message. According to Nava, young people today are very perceptual towards advertising, so aside from differentiating the marketing element of an advertisement, treat advertisements as aesthetically pleasing objects (1992, pp 15-21). Signifiers There are a number of signifiers present in this image. ...
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