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Culture Is Media and Media Is Culture
Journalism & Communication
Pages 8 (2008 words)
Title: Culture is Media and Media is Culture Introduction: The term ‘culture’ is referred to a broad concept that includes human knowledge, belief and behavior. Thus the concept takes into account the languages, ideas, beliefs, the prohibitions, codes all that are followed within a community or all that a society follows.
The dependence on the use of media has greatly increased and to a great extent dictates the behavior and ideas followed in a society, in other words dominates the behavior of the culture. Common people are in regular touch with the media and the entertainment that decide their collection of information, ideas as well as opinion that create the human knowledge reflected by his behavior. ‘Culture is media and media is culture’ seems to be pertinent in today’s cultural status of a community where media influences the formation of the cultural activities of different individuals within a community (Pope, 2002). The present study focuses on this particular statement ‘Culture is media and media is culture’ and discusses its relevance based on theory and examples. Understanding the Media Today: In the present times, the media seems to have become a significant issue as considered within a society. If the television medium is taken into account, it is found that be it small children, the youth of the older people, or other individuals, they tend to spend long hours in front of the television set. The new media has the ability to target the mindset of the human beings that might even impact the societal behavior of an individual negatively. ...
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