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Journalism & Communication
Pages 9 (2259 words)
Introduction: Social network sites (SNSs) like Facebook, Bebo, Cyworld, and My Space have attracted millions and millions of the abusers, many of them have incorporated these social networking sites in their day to day activities. Through the social network sites, people can add other people as acquaintances and send communications, and revise their personal messages, to maintain contacts with all those friends and relatives.
So, through this site, we get to know the response of the society regarding a particular product. Most of the social network sites, mentioned the location of the user. This will assist in freezing the client response of a product, with the location. Then we obtain the customer response of the product and consequently the consumer behavior towards a product can be framed. “A social networking site can be defined as an online service that is based around the building and reflecting of social relations among individuals with common interests or social ties (Boyd & Ellison, 2007)” (Social Networking Sites; More Harm than Good? 2011). These sites also offer wealthy basis of naturalistic behavioral information. Linkage and profile data from these sites can be assembled either in the course of the use of automated gathering techniques, or in the course of datasets offered directly from the organization, facilitating network investigation, investigators, to explore significant patterns of practice, friending, and various types of other noticeable indicators and ongoing an investigation trend that commence with the examinations of websites and various other blogs. Figure 1. ...
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